Jeffrey Fliegler is a digital marketer who has pivoted into podcasting to broaden his skill set. I Know But… is the name of the podcast. Jeff is a co-host for the show and it features a wide variety of guests. Jeff and his co-host Niyaz Pirani have developed a solid show structure that is both conversational and informational. Their signature is their “3 Things” opening. Jeff explains how he and Niyaz developed the opening and the overall show.

[click_to_tweet tweet=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.” quote=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.”]

A structure is important in a podcast, but Jeff and I discuss the importance of being flexible and keeping your audience engaged in the content. If you are interested in injecting some personalization into your podcast, Jeff has some insight you might find useful.

Today’s highlights:

[click_to_tweet tweet=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.” quote=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.”]

Resources:

The Point Solutions

I Know But… Podcast

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!