Pharma Talks

Pharma Talks

By Nataliya AndreychukBusinessTechnologyMarketing
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Pharma Talks episodes

  • Pharma Talks: AI Gold Rush in Pharma Marketing – Hype or Game-Changer?

    Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners.

    Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies.

    We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming marketing automation and content optimization, while also navigating regulatory challenges and pharma compliance.

    Contact Viseven experts to integrate AI to your healthcare content strategy: https://viseven.com/contact-us/

    Discover eWizard's latest updates: https://viseven.com/ewizard-march-release-2025/

    Follow Viseven, Nataliya, and Dan in social media:

    https://www.linkedin.com/company/viseven/

    https://www.linkedin.com/in/andreychuk/

    https://www.linkedin.com/in/danatieh/

    πŸ”— Links for more insights:

    https://viseven.com/ai-data/

    https://viseven.com/artificial-intelligence-in-pharma-industry/

    https://viseven.com/ai-in-life-sciences/

    https://viseven.com/pharmaceutical-industry-challenges/

    https://viseven.com/pharma-professional-services/

    15 min
  • Pharma Talks: Content Production Efficiency – How to Monitor & Improve

    Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk!

    Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or looking to refine your content production strategy, this episode will cover it.

    Joe shares insights on how to set up and monitor a Center of Excellence (CoE) within pharma organizations, the role AI plays in transforming content workflows, and how automation in content production can significantly boost efficiency. Learn about content performance KPIs, workflow optimization, and the impact of AI on modern content management practices.

    Follow Viseven, Nataliya, and Joe in social media:

    https://www.linkedin.com/company/viseven/

    https://www.linkedin.com/in/andreychuk/

    https://www.linkedin.com/in/joefalcone/

    πŸ”— Links for more insights:

    https://viseven.com/content-development/

    https://viseven.com/content-strategy-enabling/

    https://viseven.com/digital-content-production-compliance/

    21 min
  • Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role

    Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.

    Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnichannel marketing.

    Contact Viseven experts to elevate your marketing with AI: https://viseven.com/contact-us/

    Follow Viseven, Nataliya and Viktoriia in social media:

    https://www.linkedin.com/company/viseven/

    https://www.linkedin.com/in/andreychuk/

    https://www.linkedin.com/in/viktoriia-tymoshenko-259248b5/

    Find more on AI in pharma:

    https://viseven.com/ai-in-life-sciences/

    https://viseven.com/ai-enablement-services/

    https://viseven.com/digital-transformation-in-pharma/

    18 min
  • Pharma Talks: Unlocking the Power of Centers of Excellence

    In this thought-provoking episode, Krishna Venugopal, Product Manager at eWizard, and Nataliya Andreychuk, CEO and Co-founder of Viseven, dive into a dynamic conversation about the evolving role of Centers of Excellence (CoE) in today’s fast-paced business environment.

    Explore how organizations can harness the power of AI to build CoEs that are not only more efficient but also deeply integrated into their omnichannel strategies. Krishna and Nataliya share their unique perspectives on bridging the gap between global vision and local execution, offering a roadmap for adapting strategies to diverse markets while maintaining consistency and impact.

    Connect with Viseven experts: https://viseven.com/contact-us/

    Follow Viseven, Nataliya and Krishna in social media:

    https://www.linkedin.com/company/viseven/

    https://www.linkedin.com/in/andreychuk/

    https://www.linkedin.com/in/krishnakvenugopal/

    32 min

About Pharma Talks

From the publisher's feed

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends…