With the growth of the industry, Vitafoods Europe is naturally growing as well, which makes it more difficult for the visitors to see it all. To counter that, we collected insights on what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand.

Highlights:

00:00 Introduction

02:01 Topics overview

02:30 Longevity & cellular health

12:39 Beauty from within

21:55 GLP-1

29:33 Hydration

35:18 Women's health

40:10 Sleep

44:32 Magnesium

47:55 Galenic forms                  

51:43 Geographical shifts

55:08 Honorable mentions

We discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s chairman and founder. Blaž also shared with us the story of his sailing journey (halfway) around the world.

00:00 Introduction

01:11 How it all began

06:09 Why this industry

07:49 From ingredients to finished products

10:47 The beginning of PharmaLinea

12:35 Exhibiting at Vitafoods

13:40 Defining the niche

18:39 Target market analyses and selection

20:52 Key factors for success

29:16 The 5-step programme

30:24 Advice for those just starting out

33:50 Industry evolution

42:44 AI vs. doctors & pharmacists & consumer trust

45:32 Sailing journey

We discussed doctor-driven influencer marketing and how nutraceutical brands can utilize this kind of promotion to stand out in the market with Taeyoon Kim, Founder & CEO of TopHealth.

0:00 Introduction

1:50 Deciding on promoting through online channels

5:25 Promotional activities and channels

8:19 Working with influencers

12:15 Co-operating with doctor-influencers

15:17 Number of followers vs. trust

17:43 A typical campaign overview & expected results

22:18 Types of products to promote through these channels

23:58 The importance of first movers

25:14 Advice for brand owners

We discussed current consumer trends in the nutraceutical market and health priorities that will gain popularity in the future with Will Cowling, commercial manager at FMCG Gurus.

00:00 Introduction

01:25 Current health areas of concern

04:08 Top-of-mind supplement ingredients, claims, and product formats

05:46 Addressing several health areas at once

06:52 How cost of living is affecting consumers

08:42 Recent consumer surveys

09:09 Emotional wellness

09:55 Hydration & sports nutrition products

11:17 Digital health & personalized nutrition

15:08 How to use FMCG Gurus data for strategy and new product development

17:21 Important factors for consumers that make a product stand out

18:47 Mushrooms

19:42 Energy

21:17 Strategy tips for brand owners

We discussed interesting nutraceutical ingredients that can provide brands with much-needed market differentiation with David Foreman, Founder of The Herbal Pharmacist, who has almost 30 years of industry experience.

00:00 Introduction

01:26 Under-the-radar ingredients: Sorgum – applications, delivery formats, and taste

06:55 Recognized, added-value ingredients, new technologies

10:42 Advantages of branded technologies behind the ingredients in the consumer market

14:03 Educating the consumers

15:12 B2C marketing for branded ingredients

We discussed how the global CHC market will evolve in the future with Amit Shukla, VP & Head of Global Consumer Health Consulting Services at IQVIA Consumer Health.

00:00 Introduction

00:50 The current status of the global CHC market and future outlook

03:06 Major trends influencing the growth

05:36 Potential markets for expansion

07:47 Winning strategies from smaller markets

12:00 The role of innovation in the global CHC market growth

14:33 Food supplements’ role and development in the consumer health space

18:20 Strategies from leading players

19:37 Regulations

20:45 Clinical support on finished formulations

23:10 Personalization & digital health in nutraceuticals

We discussed upcoming indications, delivery formats, and other trends in the nutraceutical industry with Kenn Israel of Innovation Nutrition Consulting LLC, a distinguished professional with over 25 years of expertise in the nutritional supplements, botanicals, and nutraceuticals industry.

Highlights:

00:00 Introduction
01:30 Macro trends
04:33 Lab-grown ingredients
05:23 AI bioactives discovery
09:15 Trending indications
13:45 Trending ingredients
15:55 Delivery format trends

About our guest

Kenn Israel is a veteran in the nutraceutical and dietary supplement industry, with over 25 years of experience. He founded Innovation Nutrition Consulting and co-founded BeyondBrands, focusing on product development and innovation. Previously, he was VP of Marketing at Robinson Pharma Inc. and has been active in industry organizations like the Natural Products Association.