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Have you ever wanted to reinvent yourself? In this episode Phil Cooke outlines ten steps you can take to change your life and discover the one big thing God has created you to do. https://philcooke.com Especially in these post-pandemic days, now is time to be intentional about changing careers and your mindset for a major reinvention of your life. It's never too late!
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
*Helping leaders navigate their calling and career in today's distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook at https://www.philcooke.com
Get Phil's Book "One Big Thing: Discovering What You Were Born to Do" https://amzn.to/2M2maTr
(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Reinvent Yourself: 10 Steps to Change Your Life
It's never too late to change! Phil Cooke offers ten steps to consider if you want to reinvent yourself.
Ever wonder how to gain positive publicity for your ministry, book or film project? In Phil Cooke's interview with senior public relations strategist A. Larry Ross, you'll find out how to navigate public relations to gain media coverage while understanding the tactics for crisis management. Pastors and ministry leaders as well as filmmakers will benefit from the insight Phil and Larry share to get your story told in media.
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
*Helping leaders navigate their calling and career in today's distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Public Relations and Crisis Management for Leaders: Interview with A. Larry Ross
CEO and founder of A. Larry Ross Communications, Larry offers specific steps pastors can take to get your story told in media and become a go-to source for news reporters in your community.
Crisis Communications: Phil reminds pastors and leaders that it's not if a crisis will happen, it's when will it happen. Every church or ministry needs to understand it could happen and be prepared with a crisis management plan. The question is: Do you want your story out there or live at the mercy of everybody else's version of the story?
Larry emphasizes that the key is to have a pre-emptive plan in place, which includes a crisis management team, a designated spokesperson, a statement on a per inquiry basis. Acting swiftly is key, along with transparency, without feeling a need for full disclosure.
Larry Ross is Founder and CEO of A. Larry Ross Communications, a Dallas-based full-service public relations firm founded in 1994 to provide crossover media liaison at the intersection of faith and culture. In 2016, he served as Communications Director for Dr. Ben Carson and his presidential campaign.
Ross, whom Newsweek magazine headlined as "Point Man for God," has more than 40 years of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals. These include evangelist Billy Graham, Dr. Rick Warren, Bishop T.D. Jakes and many other national and international Christian leaders; and theatrical film releases, such as "The Passion of The Christ."
Interested in finding out more about book publicity, crisis management or spokesperson training? Contact A. Larry Ross:
Email: [email protected]
Website: https://ALarryross.com
Twitter @ALarryRoss
Instagram @thealrc
Facebook @ALarryRossCommunications
Every pastor wants to impact their community, but we often forget about the opportunity a funeral, wedding or food drive offers to impact your community simply by serving others. Phil Cooke shares the explicit and implicit types of advertising you can use to market your church and compel people to come back and visit.
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
*Helping leaders navigate their calling and career in today's distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Marketing Your Church: Impacting Your Community By Serving Others
Communicating the message of your church can be done in a variety of ways. Sometimes the right message at the right time in the most appropriate way can transform somebody's life. The touchpoints of a wedding, funeral or food drive offer subtle ways to reach your community by providing a memorable experience through serving others.
The culture you build in your ministry or organization has a direct effect on creativity. If you're leading creative teams, these 5 keys from Phil Cooke https://philcooke.com will help you establish a creative culture where ideas thrive and your team is motivated to produce their best work possible.
Please Like, Favorite and Share this video!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
*Helping leaders navigate their calling and career in today's distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
Other Great Resources: Sign up for my blog and get a free eBook at https://www.philcooke.com
Get Sam Chand's new book "New Thinking, New Future" https://www.samchand.com/resources#section-1558090508745
*More About This Episode* 5 Keys to Leading Creative Teams
In today's design-driven world, creativity is more important than ever before. If you're leading creative teams, here are 5 keys to help you build a creative culture where they can thrive.
Bonus: Don't be afraid to push creative people out of their comfort zone! While they probably won't admit it, creative people love deadlines because it gives them perspective on the project.
Inspire and challenge your creative team and they'll do amazing things for your organization. Read more about building a creative culture here >> https://www.philcooke.com/ten-critical-keys-for-designing-a-creative-culture/
Pastors have many responsibilities, but one of the most important priorities for church leaders in today's digital age should be communication. Here are my 5 communication priorities for pastors to ensure that your message is being heard and making an impact. Engaging the local community, expanding your message, and communicating the message of Christ through digital media channels can be accomplished when you make your communication team a top-level priority.
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* 5 Communication Priorities for Pastors in the Digital Age
Here's 5 key decisions that if I were a pastor, would be on my priority list:
The COVID shutdown helped us realize how much your communication team matters. Read more at https://www.philcooke.com/heres-five-communication-priorities-if-i-were-a-pastor/
Interested in a career as a news producer? In this interview, Susan Kroll, 7-time Emmy Award-winning NBC News coordinating producer, shares with Phil Cooke https://philcooke.com what it's like to be a producer for national network news. In this very competitive field, Susan shares career tips to help you advance in a news job as well as what a day in the life of a news producer is like.
Winner of the 2020 Peabody Award on assignment with Richard Engel, Susan Kroll has coordinated all onsite news network coverage for stories such as the Sandy Hook school shooting, the Boston Marathon bombing, the Paris ISIS attacks and the capture of Saddam Hussein. More recently, Kroll has coordinated the news coverage of special events such as Pope Francis 2016 visit to the United States and the inauguration of President Biden.
Kroll has traveled all over the world to cover stories and live news reports, including the war zones of Iraq and Afghanistan. "I believe in what I do," she says. "In some cases, I believe it's worth my life."
Contact Susan Kroll here:
Twitter https://twitter.com/suekroll
LinkedIn https://www.linkedin.com/in/susan-kroll
Instagram https://www.instagram.com/iamsuekroll
Email Susan here: [email protected]
Please like, rate and share this episode!
Get Phil's new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
Thinking about launching a media ministry from your church? Phil Cooke offers 4 ways to approach naming the ministry for today's digital age. Whether you're considering local TV or national broadcast television, a name has never been more important.
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* How to Name Your Media Ministry
If you're leading a church or ministry and are involved in a media outreach – social media, website, video, or broadcast radio or TV, the question always comes up: "What should I name the media ministry?" Should it be the same name as the church or main ministry? Should it be named for the speaker or leader? Should it be something else? Whatever situation you're in, there are 4 ways to think when it comes to naming a media ministry:
The CHALLENGING thing about this option is succession. We've seen this with the difficult transitions many national media ministries have had to walk through with new leaders over the last decade or so.
Years ago, when I started consulting with Jack Graham, the media ministry was simply "PowerPoint." Not only was it confusing with the Microsoft software, but it had no real marketability for Jack. So we kept the name "PowerPoint" but prioritized Jack's name – so it's now "Jack Graham and PowerPoint" and the URL is jackgraham.org.
Now the question is – which choice feels appropriate for you?
The opportunity for churches to advertise on local broadcast television is enormous and can make a difference in your community outreach and influence. In this episode, media consultant Phil Cooke https://philcooke.com offers practical guidelines for producing and placing TV commercials on broadcast TV to advertise your church or nonprofit.
Please Like, Favorite and Share this video!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Should a Church Consider TV Commercials on Broadcast Television?
I'm always thrilled when local churches make the decision to share their story on local TV. In spite of the chorus that "everyone is moving to the Internet," broadcast television still has a huge audience and I wish more churches had that kind of vision. So if you're considering buying thirty or sixty second TV commercials, then here's a few important things to consider:
It all starts with identifying the audience you want to target. I know pastors who are looking for the 20-30 year old crowd, so they advertise locally during Saturday Night Live and similar programs. We've worked with a few churches who are focused on reaching men, so they advertise during sports programming. One church client in the midwest advertises on the 6pm evening news because they're trying to reach more business people.
Depending on that decision, do you want to reach Christians, or non-believers? While we all want to reach non-Christians, even with the larger audience of secular TV stations, your response percentage will be much lower, and their chances of visiting your church pretty small. That's not to say it's not worth it, but know the response will be far less with a secular audience.
Advertising on Christian stations or channels will reach a Christian audience, and they are more likely to respond, and probably more likely to visit the church. Plus if you have a very popular Christian program playing before or after your spot (what we call a "lead-in" or "lead-out"), you'll probably find a huge audience there.
Regarding length, generally speaking, if you have a high profile in the community, a :30 spot is fine. However, if you've not been on that station before, or don't have that high profile, I'd consider starting with a :60 spot because it allows you to share more information and allow the audience to get to know you. Then, after a couple of months, you could shift to :30 spots, which are less expensive and easier to find available slots on the station's schedule. However, if your budget is better for :30 spots, that's no problem at all. Better to be out there than hidden under a basket.
Regarding WHEN the spots are broadcast, you need to look again at the audience you're trying to reach. Remember – getting in front of the RIGHT people is more important than getting in front of the MOST people. So pick the types of channels, programs, and times of day that your best potential audience is watching.
Initially, I like the pastor hosting the commercial. That gets your face out there, and connects a personality with the church. After all, they often make the decision based on their reaction to the pastor, so it's always good for them to see the pastor and hopefully identify with him.
And as always, if you're serious about moving forward, don't hesitate to reach out to us at Cooke Media Group. We can give you the kind of guidance and advice that will save you money and make an impact.
Hollywood producer and media consultant Phil Cooke shares inspirational career advice and action steps for long term success in your career or ministry. https://philcooke.com Shared first at the 2019 O2 Network Conference at The Bridge Church Denton, this talk includes practical tips from successful people in the film and television industry as well as major ministry leaders to help you finish strong in what God has called you to do.
Please Like, Favorite and Share this video!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Prefer audio? Listen to my Podcast here: https://apple.co/2XbMgDL
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to take you from where you are to where you want to be in your career.
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
Other Videos to Watch:
Maximize Your Influence – Phil Cooke's New Book https://youtu.be/Xk4C255iyJs
The Power of Serendipity for Creative Teams https://youtu.be/NuYj3fnp0QU
10 Commandments of Starting a Broadcast Television Media Ministry https://youtu.be/T0tfZLqWjsM
Other Great Resources:
-Sign up for my blog and get a free eBook at https://www.philcooke.com
-Get Phil's "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/3m0JRs2
(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)
-Find out more about The Bridge Denton and the O2 Conference:
http://www.findthebridge.com/
*More About This Episode* Career Advice: Inspiration and Action Steps to Finish Well in Your Creative Career or Ministry
"I have fought the good fight, I have finished the race, I have kept the faith." 2 Timothy 4:7 NIV
What's the difference between the people who fail and the ones who have long successful careers or ministry? With input from a number of creative and ministry leaders Phil offers practical action steps to help you have a long-term career. Includes tips from Dick Cook, former Walt Disney Studios chairman, Mark Zoradi, CEO of Cinemark, Ralph Winter, producer of X-Men, Star Trek series and more Hollywood film and television, David McFadzean, producer of Home Improvement, Warren Buffet, Oral Roberts and more!
For example, Jesus walked away from certain villages and towns. The power of no can clarify your life in ways you can never imagine.
Remember, God was willing to sacrifice His Son to win your story back and there's somebody that needs to hear it.
As the chief creative officer of Joyce Meyer Ministries, Ginger Stache oversees all the creative teams for Joyce Meyer Ministries. In this interview with Phil Cooke, she shares inspiration and encouragement for creatives and producers. https://philcooke.com
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
https://influencematters.com
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Interview with Ginger Stache, Chief Creative Officer of Joyce Meyer Ministries
Ginger Stache is an award-winning producer and the Chief Creative Officer of Joyce Meyer Ministries. Always a pen in her hand and a smile on her face, she leads the ministry's media areas including broadcast, online and print with a passion to share God's love, help the forgotten and elevate the creative level. She can be seen on Joyce's programs Enjoying Everyday Life and Everyday Answers and has traveled the world sharing the work of the ministry's outreach arm, Hand of Hope.
Besides overseeing the creative aspects of the ministry, Ginger hosts Joyce Meyer's Talk It Out Podcast. Topics in today's interview include maintaining branding for an organization's media projects, brainstorming techniques for teams and developing long-term creativity as well as tips for broadcast TV and Christian TV projects.
Follow Ginger Stache:
Instagram https://www.instagram.com/gingerlstache/
Facebook https://www.facebook.com/gingerlstache/
Host, Joyce Meyer's Talk It Out Podcast https://joycemeyer.org/todaysshow/talkitoutpodcast
Get Ginger's new book, "Chasing Wonder – Small Steps Toward a Life of Big Adventures" Available on June 8, 2021 https://amzn.to/39T9LM8
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