Getting on the first page through effective Search Engine Optimization of Google is not an easy task. When the algorithm is constantly being updated and altered, there are no guarantees and it can be difficult to stay on top of these changes.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss these algorithm challenges and how to work around them. With branded and unbranded searches also playing a role in optimization, it is important to know how your keywords rank in a search engine and how individuals are finding your business, whether organically or through direct search.

To learn more about Philadelphia SEO, check out our blog!