As the Co-Founder/CEO of Casper, Philip Krim shares how Casper transformed from a DTC product into an omnichannel brand in its mission to reinvent the sleep industry. We'll dive into the logistical headaches of serving millions of customers, the logic behind omnichannel, and the focus required to build a differentiated and sustainable consumer brand.

Philip Krim - Founder at Casper - Omnichannel Business Models

Pattern Recognition ties together insights across world-class venture capitalists, private equity investors, and startup founders as they invest and manage billions of dollars of capital. Join our host, John Hu, as we dig into the patterns that senior decisionmakers look for as they move markets and stoke innovation. From finance to sales and marketing, we'll dive deeply into every aspect of what it takes to build the next game-changing business.

For show notes and more head over to patternrecognitionpod.com

Business

Pattern Recognition ties together insights across world-class venture capitalists, private equity investors, and startup founders as they invest and manage billions of dollars of capital. Join our host, John Hu, as we dig into the patterns that senior decisionmakers look for as they move markets and stoke innovation. From finance to sales and marketing, we'll dive deeply into every aspect of what it takes to build the next game-changing business. For show notes and more head over to patternrecognitionpod.com

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Philip Krim - Founder at Casper - Omnichannel Business Models

Philip Krim - Founder at Casper - Omnichannel Business Models