On this episode I interview Philip Tabak,  my brother. Philip is a creative strategist,  and Group Leader/ Social Lead of Anomaly,  as well as the social lead of our family.  He has an elite expertise on the power of perception and how to successfully shape a brand's image. We discuss  the variety of ways brands utilize web3 to connect to audiences, the changing role of crypto in a Millennial /Gen Z's portfolio, the softening image of Bitcoin Maxi's and what FTX did right. 

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