http://websitesthatwin.com/

Philippa Gamse from Websites That Win talking about the Importance of Web Analytics & What They Mean.

Web Analytics Importance and Top Metrics

Mary and Philippa begin their meeting, briefly discussing Mary being snowed in at St. Louis. They then prepare for the recorded portion of their conversation, which will focus on web analytics. Mary introduces the topic and Philippa as an expert, stating that they will discuss the importance of web analytics and the top three analytics businesses should monitor.

Web Analytics for Business Investment

In the meeting, Philippa and Mary discussed the importance of web analytics for businesses. Philippa emphasized that understanding website analytics is crucial for effective investment of time, money, and resources. They discussed various analytics tools and how to interpret them, focusing on video consumption, blog post engagement, and keyword usage. Philippa also highlighted the importance of having multiple calls to action on a website to drive users to desired outcomes. Mary asked about the difference between impressions and engagement, and Philippa explained that impressions refer to when someone sees a website or ad, while engagement is when someone interacts with it.