Most electrical contractors buy a system. Sahhara Laureano built hers from scratch — by teaching herself how to code.
In this Builder Insider episode, Engr. Sophia Panlilio and Tool Expert Tin sit down with Sahhara Laureano (CEO & Founder) and Alpha (Chief Operating Officer) of Watt Up Alpharex — the electrical and auxiliary contracting team behind commercial and industrial projects across Metro Manila, and winners of the Best Strategic Blueprint at Beyond the Build Batch 3.
They talk about leaving stable corporate jobs to start their own firm, why they deliberately skipped residential work to compete for commercial and industrial scopes, and how they grew from pure electrical into CCTV, structured cabling, LED panels and solar.
Then there's HARA-ONE — the system Sahhara built after six months of self-taught coding, covering accounting, costing, documentation and team requests in one place. She's now opening it up to other contractors.
Along the way: what to check before you install solar, how to finance it through GSIS, SSS, Pag-IBIG and green banks, why systems come before scaling — and the line the whole company runs on: "You don't have to leave it at its best. You just have to leave it better."
If you're a contractor who thinks systems are only for big companies, this one is for you.
WHAT'S INSIDE
- The electrical pun behind the brand name
- Leaving a stable job to start a contracting business
- Why commercial and industrial, not residential
- Delivering large-contractor quality at a lower cost structure
- Growing into CCTV, structured cabling, LED and solar
- 3 things to check BEFORE you install solar
- Solar financing through GSIS, SSS, Pag-IBIG and green banks
- Their proudest project: a metering center for a QC commercial center
- How Sahhara taught herself to code and built HARA-ONE
- Why systems come before scaling
- Beyond the Build Batch 3 and their Best Strategic Blueprint
- "Leave it better"
CONNECT WITH WATT UP ALPHAREX
Facebook: Watt Up Alpharex
WATCH THE FULL EPISODE ON VIDEO
YouTube: https://www.youtube.com/watch?v=C544yqEh24A
Facebook: https://www.facebook.com/reel/2273616276790133
READ THE FULL STORY
https://khmtools.com.ph/blogs/philippine-tool-talks-podcast/watt-up-alpharex-builder-insider
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00:00 Welcome to Philippine Tool Talks
00:30 Meet Sahhara & Alpha of Watt Up Alpharex
00:47 The story behind the name "Watt Up Alpharex"
02:19 Why they started the company
04:20 Six years in the field before going solo
05:27 Commercial vs industrial vs residential
06:38 Competing with the big players on cost
07:09 Building your proof of concept first
07:56 Leaving the safety of corporate
08:44 The millennial light-bulb moment
10:01 Paving the way for the next generation
13:30 From electrical to CCTV, cabling, LED and solar
15:37 Their best-selling services
16:25 What to check BEFORE you install solar
17:39 Financing solar: GSIS, SSS, Pag-IBIG & green banks
19:06 Proudest project: the QC metering center
21:13 The structured cabling milestone
22:06 How Sahhara taught herself to code
24:45 Building HARA-ONE
27:24 "Tech is beyond me" — advice for contractors
30:32 Why it's called HARA-ONE
31:45 Sharing the system with other contractors
33:12 Build the system before you scale
36:11 What changed in daily operations
39:20 Beyond the Build: Best Strategic Blueprint
40:36 Day 1 — operations, delegation and letting go
45:53 Day 2 — finding their why
46:14 "Leave it better"
50:22 Should you join a program like Beyond the Build?
52:41 Quick Fire Questions
54:48 Advice for anyone starting a contracting business