We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we’re all guided by biases that influence the way we think and act.

Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people’s behaviours–whether that’s encouraging someone to buy a product or simply to open an email.

In this episode, Phill Agnew, host of marketing science podcast, Nudge, explains the seven consumer psychology principles that will make your marketing more effective.

You’ll learn:

• How a simple tactic made people 82% more likely to complete a loyalty card
• How Steve Jobs used anchoring to send the crowd into a frenzy at the iPad launch event
• How KFC sold more fries by limiting the number that customers could buy
• How negative social proof caused more people to fossilized ancient wood at a national park
• How a 73-year-old marketing campaign changed the way we buy engagement rings, forever!

This episode is packed with plenty of practical examples that prove the power of consumer psychology. In fact, we’d be very surprised if you don’t come away with at least one new tactic that you’ll want to implement right away.

Resources:

• Listen and subscribe to Nudge
• Enroll in the Science of Marketing course
• Grab a copy of Robert Cialdini’s Influence