Phishy Business

Cybercrime can be a very mysterious area. But for the uninitiated, the world of marketing can seem equally obscure. It’s easy to feel lost between complex marketing theories and incredibly sophisticated technology. But the realms of cybersecurity and marketing are colliding ever more frequently, with the rise of brand exploitation and growing role of data. And of course, both are fundamentally about building trusted relationships. 

It’s time for us to peek beyond the forms, venturing beyond the safety of cybersecurity into the world of marketing. And Latané Conant, Chief Market Officer at 6Sense, is the perfect guide.

In the fifth episode of Phishy Business, Peeking beyond the forms at the mysterious world of marketing, we discuss:

Latané fundamentally believes that no technology company is selling a service: “we’re selling change.” That means we must start with building trust – and inspiration – by putting customers at the heart of everything we do.

About Phishy Business

Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it’s social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast’s very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts.

www.mimecast.com

Picture a room full of one hundred IT specialists (or in today’s world, a screen of one hundred IT specialists). Going by the industry average, only 18 of those specialists would be female – while if we were looking at the C-suite, it would fall to just three. When cybersecurity is facing a skills shortage, it’s madness that the industry is failing to attract women. And Kerissa Varma, the Group CISO of Old Mutual Limited, and Clare Johnson, Partnerships and Outreach Manager for Digital and STEM and founder of the Women in Cyber Wales cluster, say it’s time to do something about it.

In the fourth episode of Phishy Business- Recruiting incredible women in cybersecurity, we discuss:

Kerissa and Clare are clear that if you have one type of person in the room, you’ll only get one view back – and that can be a major vulnerability for in cybersecurity. By looking for character, enthusiasm, and innate skills, we can expand our talent pool and recruit incredible women. And you can find out how in the full episode.

About Phishy Business

Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it’s social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast’s very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts.

www.mimecast.com

In just three months in 2020, there were more than 900,000 spam messages and 48,000 malicious URLs – all related to Covid-19.

At the same time, groups from the World Health Organisation to Interpol were issuing warnings about a surge in online threats. There’s no doubt cybercrime has become headline news. But author and investigative journalist Geoff White has been covering hacking since it was a niche topic. Geoff believes the dynamics behind cybercrime are fascinating – and attitudes towards victims must change if we’re to combat it collectively.

In the third episode of Phishy Business, we discuss:

In Geoff’s view, people tend to think about cybercrime like they’d think about Godzilla: a terrifying monster that occasionally rears its head from the depths, causing fear, panic and uncertainty. He wants to shed light on where cybercrime comes from and what might be next, so that we can protect ourselves together. And you can find out how in the full episode.

About Phishy Business

Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it’s social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast’s very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts.

www.mimecast.com

Acronyms have been taking the data privacy world by storm. Who can forget GDPR coming into force in 2018?

Well, now there’s a shiny new protection of personal information law on the scene: South Africa’s POPIA, which comes into force in July 2021. And of course, 9,000 miles due north, Brexit is yet another development impacting data privacy and protection. It’s a lot for businesses to unpick. But luckily, we’ve been joined by Dario Milo, an expert in information law, data protection and privacy.

In the second episode of Phishy Business, we discuss:

Dario believes that data protection is about trust, not just compliance – and businesses should view privacy as a business must, not just a regulatory obligation. Tune in to find out how.

About Phishy Business

Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it’s social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast’s very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts.

www.mimecast.com

We all know a business’ cybersecurity is only as strong as its people. And that’s where Jenny Radcliffe comes in.

Known as the People Hacker, Jenny is a psychologist and social engineer who helps her clients assess their security by breaking into their organisations, often without technology.

In the very first episode of Phishy Business, we discuss:

Jenny is clear that victims of cybercrime certainly aren’t stupid – and it’s up to businesses to put the technology and communication in place to keep people and systems safe.

About Phishy Business

Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it’s social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast’s very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts.

www.mimecast.com