In this episode, Ben Tuinei and Naren Arulrajah explore the critical role of phone experience in dental practice success. They reveal that the average practice converts only 33% of new patient calls, emphasizing the importance of tracking conversion rates to improve performance. The discussion highlights common mistakes made by staff and leadership, strategies for creating a positive first impression, and the necessity of using metrics for continuous improvement. They also discuss how investing in SEO can drive new patient calls efficiently.

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Link - https://go.insurance-untangled.com/MSM