Social media has changed how business owners market their products and services. Gone are the days of relying on Yellow Pages ads and car graphics. Today, in addition to investing in brand recognition, you need to invest your time in building relationships with your potential clients. It so easy for businesses to connect directly with their clients. If you are not on social media building those relationships, trust us, someone else is. Here is a quick rundown of what we get into in this episode all on marketing for small business owners: 1) Marketing is no longer about brand recognition. It is about brand relationships. 2)Know who you're talking to (your target market), and talk directly to them. 3)Know your elevator pitch, and be sure it resonates with your target market.

Keep a database. 4)Automate as much as you can to keep yourself sane. 5)Use storytelling to draw your ideal client in and capture their imagination. 6)All of your marketing material should point readers, listeners, and viewers to contact you somehow. That might be a link to your contact page, a button to message you on Facebook, or a call to action to connect with you on Instagram. These basics will help you get started with your marketing and keep you focussed. We will be going into more detail on each of these topics in future episodes, and we want to know what you want to hear about specifically. Join the conversation on Facebook and let us know what you want to hear at http://doubleexposure.show/facebook

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

This week we talk about our favourite tools for managing our photography businesses! Get all the links to our favourite tools at http://doubleexposure.show/episodes/55

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music

Check out the Ellen video at http://doubleexposure.show/episodes/54

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Tell us what you would do if you were in Darren's position at http://doubleexposure.show/facebook

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This episode tackles the story of Darren Hatt photographing his groom saving a child from a river. The story has gone viral, and Darren is getting some attention himself. How would you handle the publicity? Tell us on Facebook!

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

Get the show list at http://doubleexposure.show/53

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We've been recording for one year! Yaaaaaay! And we hope you've been learning something about photography and business. In this episode we want to share with you our favourite episodes from the past year. The episodes we think you absolutely need to listen to in order to equip yourself with the knowledge to run a successful photography business.

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Join the community on Facebook at http://doubleexposure.show/facebook

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

Join the community on Facebook at http://doubleexposure.show/facebook

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Last year while at a wedding, a groomsman grabbed my (Sophia's) second shooter's butt. The guy had been drinking and seemed to think he had developed a rapport with Katie, so while she was doing her job fixing the bride's veil for photos, he helped himself to a feel. She jumped and told him to stop.

Katie asked that we discuss this topic this week. It's not too uncommon that drunk clients and their drunken family and friends will make their photographer feel uncomfortable. This kind of behaviour is called sexual harassment and both Petro and myself agree that it is inappropriate under any circumstances.

Listen to this episode to get our instructions on how to behave should you feel uncomfortable working with your clients' wedding guests. Feel free to translate this information to other professional circumstances like working with boudoir clients, or doing headshots in a private space with a member of the opposite sex (or the same sex, for that matter).

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

Review us on iTunes for your chance to win a copy of the Aardvark!

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Join the community on Facebook at http://doubleexposure.show/facebook

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Both Petro and Sophia admit to using our cellphones in some capacity for our businesses. Sophia mostly uses her's for Instagram while Petro actually plays with his at jobs with some great results. We're not the only ones, though. Is it possible that smartphone photography is becoming a real, recognized professional thing?

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

Join the community and tell us how you'd handle client tragedy at http://doubleexposure.show/facebook -

Natural disaster and tragedy cannot be avoided. If the hurricane in Texas has taught us anything, that is it. In fact, Sophia has witnessed a tragedy strike 2 weddings just this year with the loss of close family members. In both cases my clients came to me asking for photos to use at the funerals. I sympathetically obliged.

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As a business owner you might find yourself caught between a rock and a hard place when tragedy strikes your clients. You'll struggle with putting food on the table while also wanting to lighten the load these people are saddled with.

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In this episode Petro and I discuss how you should respond to clients when tragedy hits, and how you can protect yourself from being out of pocket any money. - Listen to the full episode and get the show notes at http://doubleexposure.show/episodes/50

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

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Get Sophia's Picture Perfect Guide at http://pictureperfect.guide

Join the community at http://doubleexposure.show/facebook

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This is a quick episode as Petro and Sophia have absolutely 0 time! But it's an important one nonetheless. When was the last time you upgraded your camera? 1 year ago? 3? 10? Sophia hasn't updated her cameras for years... because she doesn't need to. And the truth is that your clients can't tell the difference between the Canon 5D Mark IV photos and the Canon Rebel photos. So before you rush out and put the latest equipment on your credit card, listen to this episode! We talk about the latest gear, third party equipment, and even memory cards! So listen up and save yourself a few (thousand) dollars.

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Download Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Read the show notes at http://doubleexposure.show/episodes/49

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.

Find the show notes at http://doubleexposure.show/48

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Join the community at http://doubleexposure.show/facebook

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This week Petro and Sophia Lemon are discussing media relations for photographers. The media is a stellar resource for free advertising for photographers, and it's easy to harness their reach to establish yourself as an expert in your area. Listen to this episode for our tips!

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Here's the basics:

* Learn to write press releases.

* Connect with media professionals online and interact with them regularly.

* Create a media list in your database.

* Blog content your clients will find interesting and share it on social media to establish yourself as a resource.

*Engage in news discussions in online communities.

* Partner with charities and other groups to hold special events.

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Leave us a 5 star review at http://doubleexposure.show/iTunes

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Download Sophia's Picture Perfect Guide at http://pictureperfect.guide

Join the community on Facebook at http://doubleexposure.show/facebook

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Download Sophia's Picture Perfect Guide at http://pictureperfect.guide

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Leave us a review for your chance to win a copy of the aardvark by Benjamin Edward at http://doubleexposure.show/itunes

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There's so many reasons why you might want to work with a charity. And when you're first starting out you'll likely be approached to donate your time and services. You might choose to work with a charities because you're passionate about a particular cause, you'll get some publicity out of it, to meet new clients, to feel good, or to get a little bit of a tax break. However, photographing charity events might not be great portfolio-building exercises. Instead, when working with charities you need to consider how you'll make money in the long run. It sounds greedy, but you can absolutely be charitable while also building your business. Listen to the episode for the details!

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See the show notes at http://doubleexposure.show/episodes/47

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Thanks to Benjamin Edward for our artwork and Bensound for our theme music.