What if brick‑and‑mortar isn’t dying, but splitting into winners and roadkill? We sit down with Peter Smith, former Hearts On Fire president, columnist for National Jeweler, and sales behavior coach, to unpack why independent jewelers just had their strongest five‑year stretch while the total number of stores keeps falling. Peter makes a compelling case that physical retail is both a beginning and an end: a beginning for operators who evolve with data, people, and design, and an end for those who stay stuck in habits from another era.

Read the full National Jeweler Article: https://nationaljeweler.com/articles/14583-peter-smith-physical-retail-the-beginning-or-the-end

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