Summary

Kevin Mason has been in photography for a long time working for organizations like Amazon, TopShop TopMan, and most recently consulting in creative production with his company Studio Workflow. Kevin also has a degree in interior architecture, and having consulting on some big studio builds, Daniel sat down to discuss with him his approach to building a new space. 

Key Takeaways

• Identifying the space: Key stakeholders and members of the business unit should be involved as much as possible in choosing a space. The space matters a lot when it comes to physical workflows.
• You need clarity on what you're trying to achieve. Do you need more space to store product? Are you building a flagship studio to attract talent or brands?
• Like many things in business, understand your goals and identify ways to achieve them with your physical space.
• Evaluating your entire workflow to understand output and how it may improved, will have an impact on how many sets you may need in the new space.
• Art direction also plays a role in space needs. How much light control do we need? How high should the ceilings be?
• Do what you can to extend the brand experience into your studio. This helps your talent feel engaged WITH the brand while creating content FOR the brand. 

Links & Resources

Kevin Mason on LinkedIn

Studio Workflow Limited

Forbes Article on Workspace Impact to Employees

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com