The E-commerce Content Creation Podcast

Summary

Hello and welcome to this week’s episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven’t caught part one yet, that was last week’s episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes about helping his clients understand their value, and how to use that insight to understand purpose. 

Summary

Daniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connection in the work that we do, in part so we can use that connection to articulate our value and collaborate more effectively. 

Summary

The guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a few months ago. Monica is a really special photographer and that shines through her work in a very particular way. In this episode we talk about her approach to connecting with her subject in order to capture that magic.

Takeaways

• Paula Watts has a degree in advertising photography from Brooks.
• She transitioned from general advertising photography to specializing in beauty.
• Defining a personal style can be challenging for photographers.
• Building a relationship with retouchers is crucial for successful post-production.
• Meeting deadlines is a priority in Paula's workflow.
• Personal projects can influence client work and style development.
• Communication with clients about deadlines is essential.
• Retouching should enhance, not overpower the product's natural qualities.
• The photographer-client relationship is collaborative and requires clear expectations.
• Clear communication is crucial when working with remote retouchers.
• Time zone differences can be both beneficial and challenging.
• Lower labor costs in Eastern Europe provide significant advantages.
• Building relationships with retouchers fosters a global creative community.
• Attention to detail is paramount in beauty retouching.
• The history of photo manipulation has shaped the current industry.
• Using technology can streamline the feedback loop with clients.
• Cultivating a diverse team of retouchers can enhance creative output.

Credits

This podcast was produced by verybusy.io and co-produced by Daniel Jester

Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication

Summary

In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complexities of studio operations, and the necessity of having complete information for successful shoots. They also touch on the significance of time management and the unique environment of a photo studio, which fosters collaboration and creativity.

Summary

In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including daily rates and flexible solutions, while also addressing the challenges of managing client expectations and the future of creative talent in a managed marketplace.

Summary

In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and leadership, and the importance of allowing time for creative testing. Daniel also touches on industry shifts, such as the increasing use of commercial studios and the potential of emerging technologies like AI and 3D rendering. Throughout, he offers insights on how creative teams can adapt to ongoing changes and prepares listeners for upcoming episodes.

Summary

Welcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it’s a bit of a stretch, but we are creative, humans are creative, and the theme for this podcast since we came back from the summer break has been all about learning to make space for, and respect the creative process. Sometimes that process, necessarily must include some trial and error, just to learn what the challenges and roadblocks are.

Summary

In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the significance of team wellness and safety. The conversation also delves into business continuity planning, evaluating technology for resilience, streamlining onboarding processes, and balancing documentation with agility. The episode emphasizes the need for data-driven decisions and building strong internal relationships to ensure success in creative operations.

takeaways

• Future-proofing involves considering people, places, and technology.
• Natural disasters can disrupt studio operations; planning is essential.
• Team wellness and safety should be prioritized during crises.
• Business continuity planning is crucial for creative operations.
• Evaluate technology for both efficiency and risk management.
• Onboarding processes should be streamlined for new team members.
• Documentation is vital but should not hinder agility.
• Data plays a key role in measuring creative success.
• Building internal relationships is essential for operational success.
• Advocating for creative teams is necessary for resource allocation.

Takeaways

• Photography can be a form of escapism and creating a world different from reality.
• Post-production and retouching are important aspects of photography, and each photographer has their own process and style.
• File management and communication with clients are crucial for a successful photography business. It is crucial to back up and protect digital files to ensure their safety and accessibility.
• Using a combination of hard drives and online platforms like Google Drive and Dropbox can provide redundancy and easy access to files.
• Clear communication with clients is essential for a successful working relationship and project outcome.
• Setting expectations upfront, including pricing and retouching services, helps avoid misunderstandings and ensures fair compensation.
• Photographing women can be a transformative experience, allowing for deep connections and the discovery of their true essence.
• Monica is planning an in-person photography workshop in Los Angeles, focusing on pre-production, photo shoots, and post-production.

Credits

This podcast was produced by verybusy.io and co-produced by Daniel Jester

Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication