October 20, 2023

Physicals in a Digital Art World: Interview with Susannah Maybank, co-founder of Tonic.xyz

1 hour 7 minutes

Susannah Maybank is the co-founder of Tonic.xyz, a generative art platform that is built around the production of high quality prints for each of their releases. Susannah crossed over from the legacy art world and has a passion for educating collectors about generative art & NFTs.

In this episode we discuss:

Susannah's background and her career in the legacy art world

The story behind the founding of Tonic and the early days of the company

How Tonic works to cross over new collectors to the space & what the major challenges are in educating collectors around NFTs

The challenges & process of coming up with novel print options for Tonic and what kind of engagement they are seeing on these offerings

How Tonic identifies & pitches artists that they want to work with and what that process is like from start to release

Will NFT art markets start to become more like traditional markets?

The tension between market forces and algorithmic potential, and why it can be good to constrain the number of outputs for a release

Excitement for a digitally native art movement & the need for more criticism and conversation around NFTs.

Thanks to Susannah for taking the time to come on the show!

Follow Susannah on Twitter @SusannahMaybank and follow Tonic on Twitter @Tonic_xyz to keep up with their future releases!

You can support the show by subscribing to our Patreon or donating directly to wtbs.tez or wtbs.eth

Episode Art: Rhythm & The Machine #0 by Lars Wander

Intro and Outro music by Pixelwank

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