Authenticity is becoming the strongest competitive advantage in personal injury marketing.

In this episode, Jon sits down with Hunter Garnett to discuss how a small-market PI firm can grow fast by staying real, staying local, and staying focused on the right clients.

Hunter explains how he built a profitable practice by leaning into who he actually is, using simple video content, community presence, and a strong value system to generate real affinity in his market.

What you'll learn in this episode:

• How authenticity outperforms high-production marketing
• Why TikTok can generate local cases faster than paid ads
• How to create “super fans” who drive long-term case volume
• Why small markets reward strong identity and clear positioning
• How to turn news stories into free reach and inbound cases
• The operational systems behind his scalable pre-lit team

If you want to grow a PI firm without trying to look like the big billboard players, this conversation is the blueprint.

For more information on Hunter and his firm, go to: www.gpinjurylaw.com

————————— Contents of this video —————————  

00:00 – Introducing Hunter Garnett

01:49 – Understanding Your Ideal Client

04:17 – Building Brand Affinity and Creating Superfans

07:19 – Leveraging Social Media for Client Connection

09:34 – The Importance of Storytelling in Law and Marketing

10:19 – Hunter’s Bullseye Strategy for Social Media Marketing

12:37 – The TikTok Video that Generated a Real Case

13:45 – One-Take Videos vs High-Production Content

17:38 – Navigating Paid Advertising and Marketing Strategies

22:15 – Maintaining Quality Operations with a Remote Team

24:33 – Turning Community Involvement into Video Marketing

29:06 – Hunter’s CTO and Implementing AI & Automation

33:35 – How Hunter Approaches Attribution Marketing

37:18 – Hunter’s Opinion on Lead Generation, PPC, and Brand Conquesting

38:51 – Final Thoughts on Sustainable Marketing Practices