Episode 4: Rally to Revenue pulls back the curtain of  the PPA's strengths, weakness, opportunities and threats. Hosts Colin and JR also put together some hypothetical media deals and what it could mean for the PPA.

pisode 3: How to Build Your Personal Pickleball Athlete Brand (Athlete Edition)

Your personal brand is your most powerful tool off the court—and in this episode, we’re breaking down exactly how to build it.

Whether you’re a pro, a teaching pro, or an up-and-coming amateur, the fastest-growing sport in America is exploding with opportunity—but only for those who stand out. This week, we dive into the strategies, platforms, and mindset you need to turn your pickleball skills into a marketable brand.

🎯 What you’ll learn in this episode:

Why every pickleball athlete needs a personal brand

The key elements that attract sponsorships and brand deals

Social platforms to focus on (and how to use them)

Real-life examples from top players doing it right

Content ideas that make fans and brands take notice

How to go from just a player to a pickleball personality

Whether you’re chasing sponsorships, building a coaching business, or just want to grow your fanbase — this is your playbook for brand success.

📣 Mentioned in the episode:

Selkirk TV

Instagram content strategy

Why TikTok + YouTube Shorts are gold for athlete exposure

Future guest spot submissions

🔗 Follow us on Instagram @PickleballBusinessLab

💬 Got a question or want to be featured? Email us at [email protected]

If this episode helps you, hit that follow button and share with a fellow player who’s ready to build their brand!

In this episode, we break down the do’s and don’ts of personal branding for pickleball athletes and why it matters more than ever. Learn the key steps to building your brand—and see how Tyson McGuffin is setting the gold standard.

Follow us on Instagram, Facebook, LinkedIn @pickleballbusinesslab or you can email us at: [email protected] 

🎧 In this debut episode of Pickleball Business Lab, Colin and JR introduce the vision for the show and explore Major League Pickleball’s evolution, including the impact of DoorDash’s sponsorship, branding, merch, and more. Get a taste of what’s to come—interviews with founders, investors, and brand leaders shaping the game. Subscribe and follow along as we serve up the business side of pickleball.

🎙️ Get a sneak peek of Pickleball Business Lab—the podcast exploring the sponsors, deals, and strategies driving the business of pickleball.

Subscribe now and join us each week as we break down the business of pickleball—one play at a time.