If you ever get annoyed about something in business, use that as an opening for a better product or service. In this episode I wanted to discuss two stories. One around an event that I created, and another with an accountability product that I made, both of which created a far better outcomes for those experiencing them.

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Have you ever dreamed of going full time as a Pickleball coach? In this episode we'll talk about success after certification and what's actually required to become a success helping others.

It's not just about sales, it's not just about marketing, it's not just about mindset. It's about understanding the full

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No, seriously. I was hit in the dick while playing Pickleball and it totally inspired this episode on copywriting skills. Plus, and hopefully this episode will inspire someone to produce a protective product for our private areas. If you do, i'm your first buyer.

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Last night (Friday) I came back from playing Pickleball until 9.30pm and this has been a game changer for me.

It got me thinking about marketing to niches in pickleball and I wanted to talk about the stages of awareness. Since I've given up alcohol (and being currently single), weekends have been a bit of a challenge.

I cover the 5 stages of awareness and give you actionable ideas on how to market to a target demographic like myself.

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My journey into Pickleball came through pain. In this episode I'll share with you about my serious medical condition that forced me to spend most of my days laid on my back on the floor after being unable to walk. Then after a long spell of depression I finally found the strength and desire to start to get involved in business again.

Pickleball has changed my life in many ways and now it's my mission to give back to the community.

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