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Piecing the sales puzzle together for small service-based businesses
In today’s #TogetherWeThrive podcast episode, Jon speaks with Elaine Atherton, a sales coach and podcaster who grew her direct sales business from an investment of £130 to £4,000,000.
Elaine says there is so much more to a sale than the final transaction, and with so many pieces to put together, it’s not always easy to see––that’s where she helps.
Key Takeaway:
Getting crystal clear about your niche is vital, know your ideal customer profiles and the evolving role of a salesperson.
Show Notes:
0:50 The minefield of a start-up business
2:59 Why we tolerate terrible service
5:34 Finding your niche and why its vital to sales success
10:58 Swimming in information but starving for wisdom
14:13 Why you shouldn’t use all the social media channels
20:38 The superpower of great salespeople = Curiosity
31:14 The evolving role of a salesperson
41:10 Being organised is vital in a modern selling
46:16 Getting clarity over your ideal customer profile
52:45 Find out more about Elaine
Find out more about Elaine Here
Connect with Elaine on Linkedin
Need some help with sales training? Let’s talk
View all episodes
By Jon CoveyIn today’s #TogetherWeThrive podcast episode, Jon speaks with Elaine Atherton, a sales coach and podcaster who grew her direct sales business from an investment of £130 to £4,000,000.
Elaine says there is so much more to a sale than the final transaction, and with so many pieces to put together, it’s not always easy to see––that’s where she helps.
Key Takeaway:
Getting crystal clear about your niche is vital, know your ideal customer profiles and the evolving role of a salesperson.
Show Notes:
0:50 The minefield of a start-up business
2:59 Why we tolerate terrible service
5:34 Finding your niche and why its vital to sales success
10:58 Swimming in information but starving for wisdom
14:13 Why you shouldn’t use all the social media channels
20:38 The superpower of great salespeople = Curiosity
31:14 The evolving role of a salesperson
41:10 Being organised is vital in a modern selling
46:16 Getting clarity over your ideal customer profile
52:45 Find out more about Elaine
Find out more about Elaine Here
Connect with Elaine on Linkedin
Need some help with sales training? Let’s talk