[Ep#369] 5 Pillars to an Optimal Client Relationship-Building Funnel for Coaches
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Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know, like and trust you’ and go from lead to paying customer.
Do you have a strategy in place in your coaching business that’ll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, through to a customer who can’t wait to begin working with you? So, you become THE choice vs just A choice when they’re ready to move forward?
If you answered ‘no’, or you have a few things in place, but they’re not streamlined, nor are the systems and nurturing funnel you have in place getting the best result for you – you're not alone.
And, I’m not talking about having such a complex funnel that costs you tens of thousands of dollars, and is so confusing – it’s impossible to track and manage.
Simple and streamlined is key.
So, in today’s episode I’m going to expand on the three stages of the customer journey we covered recently by sharing the 5 pillars you want to have in place across the customer journey so you can begin to build ‘know, like and trust’ while generating leads and nurture those leads into paying customers, including:
The 5 pillars to an optimal Client Relationship Building Funnel
What each pillar is and why they are so important
Key questions to ask yourself to ensure you have each pillar in place and what to do next if you don’t
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Annemarie
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