In this episode of The Agile Marketing Edge, titled "Pilot Like You Mean It," Andrea delves into the buzz surrounding the MIT report that claims 95% of AI pilots are failing.

She explores why we're so fixated on the success or failure of pilots and argue that even so-called failures can be valuable learning experiences. By reframing our understanding of pilots, whether in Agile frameworks or AI technologies, we can turn setbacks into stepping stones for success.

Andreas also discusses six key factors for successful transformations, emphasizing continuous improvement and integration into regular workflows.

Tune in, as we navigate the complexities of piloting and transformation, providing insights to help your marketing team thrive.