In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona.

Here's a hint: Brand Persona is NOT a customer avatar.

Discover:

I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?"

What I want to tell you in this episode are:

1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out.

2. Everyone starts small. So is my show.

The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants.

Happy listening!

Before you start anything on Facebook Marketing , you need an audience. 

In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar.

Discover: 

Adidas, Starbucks, Verizon, Pepsi.

Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook.

Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise.

But what about you? Should you worry about this boycott?

References:

Facebook ad boycott: Why big brands 'hit pause on hate'

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

Books! Who loves books? I love books!

If you are looking for a list of book recommendations for social media, this episode is for you.

I am sharing with you my top ten social media books list. Go and get them on your favorite book store.

Let me know which social media book have you read that deserves to be on our social media book list!

Check out the recommended social media books here: (not affiliated links)

Contagious by Jonah Berger

Made to Stick by Chip and Dan Heath

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Crushing It! by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Triggers by Joe Sugarman

Influence by Robert Cialdini

Everybody Writes by Ann Handley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman

Social Payoff by Marcus Ho

“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?”

That is one of the questions I asked Mommy N (or Myrna Natividad) on this second part of my interview with her.

Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, Grow Your Business Pinoy! author and mentor to small and medium business owners.

As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners.

Listen to Mommy N’s advice to business owners, especially on how to take care of your biggest business’ asset.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

What does Mark Cuban and John Krasinki have in common? They leverage user-generated content.

Find out more in this episode.

I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic.

How are you marketing your business during these challenging times?

References mentioned in this episode are here:

Andrea Vahl's Should You Run Facebook Ads During a Crisis?

Bob Ruffolo's Digital Sales and Marketing Approach

In the second part of the interview, Perry Belcher generously shared:

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