Pinot & Pixel - der Podcast für die neue Trinkkultur

This is the first edition of our new format Marketing Sips where we want to give insights into marketing strategies of successful brands in the drinks industry. This part is focused on how to position your alcohol-free brand in different markets with a focus on Germany. This is also why two of the three guests were interviewed in German. 

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Intro

(00:02:17) DEUTSCH Thomas Diehl, Weingut Diehl, VINO

(00:14:34) DEUTSCH Luca Dahms, senzo

(00:27:31) ENGLISH Danny Harper, Le Moderato

Counterfeit wine, the end of teenage drinking in Germany and the first scandal of the Olympics. This week had everything. In addition, we talk about growing alcohol-free brands and the positive outlook on the future of alcohol-free beer.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Get your personal Pinot Cork Cap exclusively here:

Shownotes:

(00:00:00) Intro

(00:02:46) Bordeaux vine-pull falls short of target

https://www.thedrinksbusiness.com/2024/07/bordeaux-vine-pull-falls-short-of-target/

(00:03:50) Billionaire linked to Wine Fraud Scandal

https://vino-joy.com/2024/07/19/billionaire-wood-chen-linked-to-nt1-billion-fake-wine-scandal-in-taiwan/

(00:08:05) Champagne growers call for yield reduction

https://finance.yahoo.com/news/champagne-makers-call-reduced-grape-124517935.html

Champagne limits yields for 2024

https://www.thedrinksbusiness.com/2024/07/champagne-limits-yields-to-below-290m-bottles-for-2024/

(00:11:03) 100y old Champagne bottles discovered under sea

https://www.instagram.com/p/C9w2VTKN0lb/?igsh=MTJjN2phaGozbmNrdQ%3D%3D&img_index=7

(00:14:50) TWE denies bid on Chapel Down

https://www.thedrinksbusiness.com/2024/07/treasury-wine-estates-denies-chapel-down-takeover-bid/

(00:15:52) Gusbourne put up for sale

https://www.thedrinksbusiness.com/2024/07/lord-ashcroft-opens-possibility-of-gusbourne-sale/

Interview with Mary Bridges, Gusbourne Head Winemaker

https://youtu.be/NEforGgRrcU

(00:16:44) Restaurant tester quits job after negative health check

https://www.thedrinksbusiness.com/2024/07/nyt-restaurant-critic-quits-after-medical-exam/

(00:18:42) The end of teenage drinking in Germany?

https://www.dw.com/en/alcohol-abuse-will-liberal-germany-ban-teenage-drinking/a-69705933

(00:19:58) New rules for advertising alcohol in Germany

https://www.meininger.de/wein/erzeuger/strengere-werberegeln-fuer-social-media

Zebra Striping

https://pinotpixel.medium.com/the-real-deal-with-zebra-striping-28480f52a557

Werberat überarbeitet SoMe Richtlinien

ttps://werberat.de/allgemein/werberat_ueberarbeitet_socialmedia_leitlinien/

(00:22:37) Chile introduces health guidelines on drinks packaging

https://www.thedrinksbusiness.com/2024/07/chile-introduces-health-guidelines-on-drinks-bottles/

(00:27:23) Edenvale opens $5m  facility for alcohol-free wine

https://retailworldmagazine.com.au/edenvale-opens-5m-processing-facility/

(00:28:33) Bright outlook for non-alcoholic beer

https://www.thedrinksbusiness.com/2024/07/what-is-the-outlook-for-non-alcoholic-beer/

(00:33:05) Free Brews for Olympics

https://insider.fitt.co/press-release/athletic-brewing-company-offers-free-brews-to-celebrate-summer-of-sport/

(00:34:26) Corona Cero starts the battle for the alcohol-free beer market

https://uk.finance.yahoo.com/news/corona-ceros-olympic-bet-ramps-051711958.html

(00:35:30) Japanese gymnast banned from Olympics after drinking and smoking

https://www.thedrinksbusiness.com/2024/07/japanese-gymnast-banned-from-olympics-after-drinking-alcohol/

This episode dives into the world of wine critics & rating systems (100pt Parker & Suckling, 20pt Gabriel & Robinson, 5pt Vivino). We explore the articles on wine critic influence & challenges, debate the value of point systems altogether. Should we ditch the scores & explore wines based on personal taste & discovery? Cheers to that!

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Intro

(00:01:56) Wine experts: MW and MS

https://www.mastersommeliers.org/certification/exams/exam-faqs

https://www.mastersofwine.org/about-us/faqs

(00:04:04) The 100 Point Scale

https://www.robertparker.com/about/the-rating-system

(00:06:09) The 20 Point Scale

https://bottled-grapes.de/rene-gabriel-weinkritiker-portraet/

(00:09:03 ) The 5 point scale

https://wine-family.com/pages/the-vivino-5-star-rating-system-what-you-need-to-know

(00:12:27) Overview over all rating systems

https://cdn.shopify.com/s/files/1/0527/6177/files/how_we_rate_wines.pdf

https://www.munichwinecompany.com/de/mwc-wine-scoring.html

(00:13:49) Judging in general

https://wineeconomist.com/2008/02/09/wine-by-the-numbers-rating-the-wine-rating-systems/

How good critics really are

https://medium.com/the-global-wine-score/who-are-the-wine-critics-with-the-closest-ratings-to-the-global-wine-score-1bb5b3d117d0

(00:17:30) Jamie Goode’s article

https://wineanorak.com/2024/05/07/some-wines-are-beyond-criticism/

(00:20:47 ) Olivers Perspective

https://olivers-wines.com.au/the-choices-every-wine-critic-needs-to-make/

(00:22:53) Conclusion

What a week again. Beer, Wine, and Spirits. Pernod Ricard sells eleven of its wine brands and focuses on spirits and premium drinks in the future. Germany opens the first alcohol-free beer garden while the beer industry is forecasted to grow significantly. And Pfalz and Burgundy are innovating the wine industry with brilliant ideas while Treasury Wine Estates continues to grow its innovation hub.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) First alcohol-free beer garden in Munich

https://www.theguardian.com/world/article/2024/jul/17/munich-home-of-the-oktoberfest-to-open-alcohol-free-beer-garden

(00:04:41) Wine Princess Reloaded: Pfalz revolutionises the system

https://www.meininger.de/weinbau/politik-und-verbaende/pfalz-kuenftig-ohne-weinkoenigin

(00:07:16) $10m integrated automation and barrel handling system launched

https://theshout.com.au/twe-launches-10m-automation-in-barossa-winery/

(00:09:14) Burgundy's new carbon-friendly strategy

https://www.vitisphere.com/news-102391-burgundy-wines-lighten-their-bottles-and-their-carbon-footprint.html

(00:12:20) Pernod Ricard sells most of its wine brands

https://www.winebusiness.com/news/article/290066

(00:14:23) Will wine loose the race against spirits?

https://www.worldspiritsalliance.com/wp-content/uploads/2024/07/WSA-Economic-Contribution-Report-2024.pdf

(00:20:06) Pernod Ricard doubles down on American whiskey

https://www.thedrinksbusiness.com/2024/07/pernod-ricard-doubles-down-on-american-whiskey/

(00:22:06) Summer of sports pushes global beer market

https://www.reuters.com/business/retail-consumer/summer-sport-help-revive-global-beer-sales-2024-05-08/

(00:24:05) Global beer category forecast to grow

https://www.thedrinksbusiness.com/2024/07/global-beer-category-forecast-to-grow/

Worldwide beer production declines

https://www.meininger.de/bier/brauereien/bierproduktion-weltweit-ruecklaeufig

Record sales for Budweiser and Veltins

https://www.meininger.de/bier/brauereien/rekordabsaetze-fuer-budweiser-budvar

https://www.meininger.de/bier/brauereien/veltins-verkuendet-bestes-halbjahresergebnis

(00:26:19) China's beer market forecast for growth

https://www.thedrinksbusiness.com/2024/07/chinas-beer-market-to-see-upspike-as-drinkers-go-premium/

https://www.cnbc.com/2024/07/15/china-beer-consumption-expected-to-recover-in-the-second-half-.html

Vintage 2024 is ready, at least in the Southern Hemisphere. Dominated by severe weather conditions, most countries experienced lower yields but high grape quality. We dive deeper into the most important regions in that area, discussing the growing season and providing some numbers to give you an overview and a sense of the vintage.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Some things to clarify in the beginning

(00:04:39) Argentina vintage 2024

https://v1.vinous.com/articles/the-bewildering-2024-season-in-argentina-jun-2024

https://www.winespectator.com/articles/despite-frost-and-fire-south-american-vintners-are-happy-with-harvest

(00:08:54) Brazil vintage 2024

https://brazilian.report/business/2024/05/16/wine-industry-floods-climate-chaos/

https://www.statista.com/statistics/757971/grape-production-volume-brazil/

https://southamericawineguide.com/winter-wines-colheita-de-inverno-brazil-wine/

(00:13:17) Chile vintage 2024

https://www.thedrinksbusiness.com/2024/07/chiles-2024-harvest-long-but-outstanding/

(00:16:30) Uruguay vintage 2024

https://www.decanter.com/wine-news/uruguay-harvest-report-2024-528752/

(00:19:37) South Africa vintage 2024

https://sawine.co.za/quality-and-resilience-characterise-the-2024-south-africa-wine-harvest/

https://www.jancisrobinson.com/articles/south-africa-harvest-2024-report

(00:22:18) Australia vintage 2024

https://www.wineaustralia.com/market-insights/national-vintage-report

https://www.wineselectors.com.au/selector-magazine/wine/2024-vintage-report

(00:25:31) New Zealand vintage 2024

https://www.indevin.com/news-1/indevin2024harvestreview

NZ Kiwi https://www.fructidor.com/newsdetail.aspx?idn=69891

The Euro 2024 is coming to an end and the last day will be a blast for wine and beer industry. This episode is dominated by big brands, and their success stories and marketing campaigns. 

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Euro 2024 boosts UK gastronomy

https://www.thespiritsbusiness.com/2024/07/euros-boost-london-bars-by-30m/

(00:02:34) Pub campaigners furious at Coop's Euros ad

https://beertoday.co.uk/2024/07/04/coop-euros-tv-ad-0724/

(00:04:37) Biggest day for UK drinks industry expected on Sunday

https://www.thedrinksbusiness.com/2024/07/drinks-trade-prepares-for-euro-2024-final/

(00:06:00) Carlsberg Billion Dollar Deal with non-alcoholic producer Britvic

https://www.reuters.com/markets/deals/soft-drinks-maker-britvic-recommends-423-bln-sweetened-bid-carlsberg-2024-07-08/

(00:07:35) Malartic-Lagravière's boosts wine tourism strategy during the olympics

https://www.thedrinksbusiness.com/2024/07/chateau-malartic-lagraviere/

(00:09:20) Maserati celebrates Tignanello's 50th anniversary with a special edition

https://www.the-luxuryreport.com/maserati-x-tignanello/

(00:10:52) Female led brewery launches beer made with hops grown on sexist beer ads compost

https://onmilwaukee.com/articles/prost-mathilde

(00:13:46) Consultant recommends Refosco grape for Bordeaux to adapt to climate change

https://www.decanter.com/wine-news/bordeaux-oenologist-recommends-refosk-grape-for-climate-change-534056/

(00:16:02) Spanish vineyards hit be severe hail storm

https://www.decanter.com/wine-news/vineyards-in-northwestern-spain-hit-by-extreme-weather-533892/

(00:17:12) Wildfire burns 8000ha of vines in Santa Barbara

https://www.thedrinksbusiness.com/2024/07/wildfire-scorches-19000-acres-in-santa-barbara/

(00:18:18) Wine Bottle Device Chill-O-Meter helps to identify perfect drinking temperature

https://manifestlabels.com/how-it-works/

(00:21:34) Athletic Brewing successfully closes equity financing round

https://www.thedrinksbusiness.com/2024/07/athletic-brewing-closes-on-us50m-equity-financing-round/

(00:23:02) Giesen significantly expands its alcohol-free production capacity to meet growing market demand

https://www.thepress.co.nz/business/350331643/giesen-gets-bigger-0-wine-machine-demand-rises

(00:24:41) Aldi launches new wines that 'promise' not to give you a hangover

https://www.lancs.live/whats-on/food-drink-news/aldi-launches-new-wine-promises-29472231

There is a recurring pattern in the wine industry: whenever wine consumption drops, we dig up old studies and try to sugarcoat our wine consumption. But how healthy is wine consumption? And can we really rely on the studies? Tune in to get the answer.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) The „Wine is Healthy“ Dilemma

https://www.thedrinksbusiness.com/2024/06/the-scientific-studies-showing-the-health-benefits-of-wine/

(00:02:32) The foundation: three different studies with false causality

J-Curve (Leger, Cochrane, 1979) https://pubmed.ncbi.nlm.nih.gov/86728/

Resveratrol Claim (Siemann, 1992) https://www.ajevonline.org/content/43/1/49.short

French Paradox (Richard, Cambien, 1981) https://pubmed.ncbi.nlm.nih.gov/7220281/

(00:03:37) How healthy is (red) wine consumption

https://www.heart.org/en/news/2019/05/24/drinking-red-wine-for-heart-health-read-this-before-you-toast

(00:04:22) Mushrooms as an example

Microdosing and tripping on mushrooms is on the rise in U.S.

https://www.npr.org/sections/shots-health-news/2024/06/27/nx-s1-5021788/magic-mushrooms-psilocybin-microdosing-psychedelics-trends

(00:07:19) The J Curve demystified

(00:11:55) Cardiovascular benefits and blood pressure

https://nutrition.org/french-paradox-really-wine/

(00:13:24) French paradox deromanticized

https://nutrition.org/french-paradox-really-wine/

(00:15:29) There are still doctors claiming it based on old studies that were demonstrably wrong

https://magazin.wein.plus/faq/wein-und-gesundheit/welche-positiven-effekte-hat-wein-auf-die-gesundheit

Alcohol before exams

https://www.kenn-dein-limit.de/alkoholverzicht/weniger-alkohol-trinken/anders-entspannen/

(00:19:22) All About Balance

Marketing coups at its best in this episode: wine turned into a barbecue sauce and hats against flying pints. We also try to clarify what the end of the dinosaurs has to do with the growth of vines and how expensive your next Oktoberfest visit will be.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Former employee arrested in Spanish winery vandalism case

https://www.thedrinksbusiness.com/2024/07/woman-arrested-in-spanish-winery-intruder-case/

(00:02:57) Fraudster sentenced over $13m wine investment scam

https://www.decanter.com/wine-news/fraudster-sentenced-over-13m-wine-investment-scam-in-us-533614/

(00:04:52) Winery turns smoke tainted Pinot into BBQ sauce

https://www.thedrinksbusiness.com/2024/07/oregon-winery-turns-800-cases-of-tainted-pinot-into-bbq-sauce/

(00:07:05) French winery ships wine by boat  to the US

https://www.thedrinksbusiness.com/2024/06/maison-joseph-drouhin-announces-its-first-wine-transport-by-cargo-ship-to-the-us/

(00:08:56) The best wine lists in the world announced

https://www.falstaff.com/at/news/die-besten-weinkarten-der-welt-muenchner-sticks-stones-winebar-ausgezeichnet

(00:11:10) Buckfast makes its way towards top gastronomy

https://www.thedrinksbusiness.com/2024/07/buckfast-teams-up-with-top-chef-to-shake-off-unsavoury-image/

(00:0015:29) UK cracks magical barrier of 1000 vineyards

https://www.decanter.com/wine-reviews-tastings/the-uk-now-boasts-more-than-1000-vineyards-533772/

UK Wine Industry Data 2023

https://winegb.co.uk/wp-content/uploads/2024/07/Industry-Data-Infographic-2024-FINAL.pdf

(00:18:52) Death of dinosaurs responsible for wine

https://www.thedrinksbusiness.com/2024/07/death-of-dinosaurs-responsible-for-wine/

(00:22:45) "Mass" Bier at Oktoberfest 2024 will break €15 barrier for the first time

https://www.falstaff.com/de/news/wiesn-bier-so-teuer-wird-die-mass-auf-dem-oktoberfest-2024

(00:24:46) Carlsberg UK releases hats to protect from ‘flying pints’

https://www.thedrinksbusiness.com/2024/06/carlsberg-uk-releases-hats-to-protect-from-flying-pints/

This episode will give you my top sources for wine news every single week. And it’s not only newsletter. There is even some printed sources mentioned.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Intro

(00:01:57) Books

(00:05:50) Newspapers

(00:08:18) Podcasts

https://www.xchateau.com/

https://vinepair.com/podcast-network/

https://watch.sommtv.com/the-somm-tv-podcast-series

https://themakerandthemerchant.podbean.com/

(00:13:16) Newsletters

https://subscriptions.unionpress.co.uk/

https://www.winebusiness.com/

https://www.decanter.com/subscribe/

https://www.meiningers-international.com/

https://www.theiwsr.com/

https://statista.com/

https://www.grapewallofchina.com/

https://www.nzwine.com/en/trade/newsletter/

https://winenews.it/en/

https://mixology.eu/

https://www.der-winzer.at/

https://www.rebeundwein.de/

(00:22:42) Blogs

https://winegourd.blogspot.com/

(00:23:59) Google Alerts

https://www.google.de/alerts

The European Championships 2024 are dominated by beer news. Record braking sales numbers on trains and the final availability of full strength beer during England’s games. Meanwhile, England is arguing about the filling level of pints and Europe is afraid of tariffs coming from China and the US. Tough topics! Those and some more in our new episode.

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) England football fans allowed to drink full-strength lager

https://www.thedrinksbusiness.com/2024/06/england-football-fans-allowed-to-drink-full-strength-lager/

(00:03:28) Football fans double beer sales on German trains

https://www.thedrinksbusiness.com/2024/06/football-fans-hit-the-beer-on-german-trains/

(00:05:01) The history of the British Pound

https://www.statista.com/chart/18300/countries-using-the-metric-or-the-imperial-system/

https://www.gov.uk/weights-measures-and-packaging-the-law

https://en.wikipedia.org/wiki/Imperial_units

(00:13:11) With or without head: England debating on the filling level of the pint

https://www.thedrinksbusiness.com/2024/06/should-the-head-on-your-beer-be-part-of-your-pints-volume/

(00:16:52) New tariffs threaten European Winemakers

https://ww w.wine-searcher.com/m/2024/06/new-tariffs-threaten-europes-winemakers

(00:18:57) China to announce EU brandy tariffs soon

https://www.thedrinksbusiness.com/2024/06/china-to-announce-eu-brandy-tariffs-as-early-as-august/

(00:22:16) 6000 litres of wine seized in Portugal

https://www.theportugalnews.com/news/2024-06-20/6000-litres-of-wine-seized/90073

(00:25:01) Napa Winery visits fall due to skyrocketing tasting fees

https://www.wine-searcher.com/m/2024/06/napas-rocketing-fees-see-winery-visits-fall

https://wineconsigners.com/

(00:33:08) Freixenet celebrates 50th anniversary of Cordon Negro with new edition

https://www.winebusiness.com/news/article/289176

(00:39:31) Why alcohol-free wine is trending

https://www.falstaff.com/de/news/auch-das-noch-warum-entalkoholisierter-wein-so-im-trend-liegt

The Top Alcohol-Free drinks - seriously?

https://www.falstaff.com/de/news/die-neun-besten-entalkoholisierten-weine