A vending machine, two refillable bottles, and one blunt question: why is “something tasty” still chained to single-use packaging? I’m joined by Colin DeBlonde, co-founder of Brussels-based startup Dripl, to unpack how that moment became a real hardware business that dispenses healthy flavoured drinks from filtered tap water in workplaces.
We talk honestly about what it’s like to build hardware when everyone around you is chasing software, AI, and subscriptions. Colin shares the painful early lessons of putting machines in front of customers too soon, why “fake it till you make it” backfires with physical products, and how being upfront about prototypes can actually strengthen trust. We also dig into the unglamorous realities: supply chains, on-site updates, reliability, and the slow grind that turns a prototype into something companies depend on every day.
From there we get into the commercial side of workplace hydration. Dripple’s model evolves away from “hydration as a service” because customers want straightforward value, not buzzwords. Colin explains how they think about cost per drink, why health often sells better than sustainability, and how IoT data reveals real behaviour: morning vitamin choices, the 3pm caffeinated rush, and the clues that guide flavour development across regions and sectors. We also discuss choosing the right investors, Spadel’s role as a strategic partner, and what Dripple’s European expansion looks like from a position of operational profitability.
If you enjoy founder stories, sustainable workplace benefits, and practical product thinking, subscribe, share this with a friend, and leave a review. What would make you drink more water at work?
Colin and Dripl will be at the Future of Work conference on the 18th June n Brussels. Get you ticket here: www.future-of-work.eu
Find out more about Dripl here: https://en.dripl.be/
Find out more about the Future of Work -> www.future-of-work.eu