Riti Ranka is the Global Sales Excellence - APAC & Emerging Markets at Thomson Reuters.  Riti joined The Collaborator to discuss pipeline management.  As Riti notes, 'Pipeline Management' is the heart and soul for any sales function.

Why does Riti believe this is so critical to business success?

Pipeline management is critical to:

1️⃣ Help sales managers proactively  make the right decisions

2️⃣Giving company visibility into where to focus the next 2-3 quarters

3️⃣Externally, how do you give projections to your stakeholders and shareholders

Riti shares a bunch of tips and insights, give a listen.

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