Pipeline with Dave Gerhardt

Rosie Guest, CMO of Apex Group, joined the fintech company when there were 300 employees and no marketing structure.

Fast forward seven years, and she now leads a team that's part of an 8,000-person company, that has endured 21 acquisitions in four years, and that has become one of the biggest asset management companies in the world.

A lot has changed for Rosie and the Apex Group in the past seven years, so in this episode, she shares how she's used the power of being a commercially creative marketer to establish marketing's role as a critical function in the company.

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What's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.

In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused.

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Alignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months.

For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix.

But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)?

Brand campaigns matter, and they're instrumental to driving pipeline for your business.

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"One of the biggest misconceptions in content marketing is that content is the most important and only thing that matters in our space."

Ross Simmonds, founder and CEO of Foundation Marketing, a content marketing agency for B2B and enterprise companies, doesn't hold back from hot takes on this episode of Pipeline. 

Over the course of 50 minutes, Dave and Ross dissect all the elements that go into developing a B2B content and social media strategy. By the end of the episode, you'll know everything you need to know about distribution, attribution, hiring, and training to build a brand that generates trust from your audience, and in turn, pipeline for your business.

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What does it take to get the CRO saying that marketing is knocking it out of the park?

In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.

SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business.

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Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

In this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.

Get more marketing knowledge at davegerhardt.com or submit future questions to [email protected]

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Hey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.

Get more marketing knowledge at davegerhardt.com or submit future questions to [email protected]

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.

Get more marketing knowledge at davegerhardt.com

This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.

If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.