Beef Australia's Pitch In The Paddock Competition is one of the most hotly contested competitions in the industry.

Finalists have precious minutes to captivate the hearts, minds and hip pockets of judges with slick pitches and innovative ideas.

With applications for the 2024 Competition opening on the 16th November, we took the opportunity to catch up with some of the winners and finalists from Beef2018 and Beef2021 to learn more about what the competition is all about and what some of the success stories have been since, many citing the mentorships, collaborations, networks and experience gained through Pitch In The Paddock vital for getting their product or innovation off the ground.

Tune in as we chat to Beef Australia Board Director and Communications Specialist, Jess Webb who was instrumental in the development of the Pitch In The Paddock Program, Co-Founder of ProAgni and Beef2018 Pitch In The Paddock winner Fiona Soulsby and Queensland Grazier and Beef2021 Pitch In The Paddock finalist Rob Stewart.