In the last episode, we talked about the 10 things Bill Gates got right about the internet, and how his 1996 essay ‘Content is King’ still rings true today.

But for today’s content creators - from podcasters to entrepreneurs - ‘Content is King’ is a phrase that rings hollow, when there are job cuts and increasingly intense competition everywhere.

In this bonus episode, we’re going to go through what Gates got wrong, and what went wrong in the content revolution. But importantly, we’ll take you through how you can make the most of it and prepare for the age of Web3 and artificial intelligence.

Subscribe. Lean In. Take a listen.

If you want to dig deeper into this topic, here’s a list of articles that helped shape this episode.

Web archive: Content is King (Bill Gates)

https://web.archive.org/web/20010126005200/http:/www.microsoft.com/billgates/columns/1996essay/essay960103.asp

WIRED: Context is King — Long Live the King (Daniel Weisbeck)

https://www.wired.com/insights/2014/01/context-king-long-live-king/

AdExchanger: Content Is King, Distribution Is Queen and She Wears The Pants (Jonathan Perelman)

https://www.adexchanger.com/data-driven-thinking/content-is-king-distribution-is-queen-and-she-wears-the-pants/#:~:text=Bill%20Gates%20popularized%20the%20phrase,distributed%20on%20a%20massive%20scale.

TOKEN 2049: Why Bill Gates was Right (Yat Siu)