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In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia to chat about why both 52 Launch and 5ifty Two Capital was built and how both companies help individuals bring their ideas to revenue through expert guidance. Whether it's creating your product idea with 52 Launch or not wanting to continue to manage the business with 5ifty Two Capital, we are your support system. We provide business advice on the intricacies of scaling from product design to full-scale manufacturing. Listen to learn more about the process of creating and how and how to produce quality products with our business tips, expertise and advice. Look to us as your exit strategy if managing the business gets to be too much work and you'd rather have residuals. 

00:00 - 01:27 - Intro 
01:27 -  4:45 - What is 5ifty Two Capital?
4:45 - 10:00 - What does the acquiring process look like?
10:00 - 13:40 - Testing Marketing on Products 
13:40 - 16:00 - What Industry does 5ifty Two Capital work with?

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch program but they decided they didn't want to manage the company anymore. With 5ifty Two Capital, we made it easy to give them an exit strategy. Listen to the episode to learn more about Fifty Two Capital and Lava Lunch -  the perfect back to school lunchbox. 

Learn more and purchase your own Lava Lunch:  https://lavalunch.com/

Lava Lunch’s founder is a mom who knew there had to be a better way to make sure her kids had healthy and allergy inclusive meals when they were away from home. For her and her family, home cooked meals were the only option, but none of the lunch boxes on the market were able to keep her meals fresh and warm until lunchtime.

Knowing she wasn’t the only parent who had this struggle, with a lot of hard work and warm meals, Lava Lunch was born. The key to Lava Lunch is the “Lava Rocks” that keep your meals warm and ready to eat for lunchtime. They slowly give off heat for up to 5 hours that is then retained in the insulated compartment. Paired with the functional and colorful styles, Lava Lunch is the perfect tote for all members of the family.

00:00 - 00:51 - Intro 
00:51 - 1:00 - What is 5ifty Two Capital?
1:00 - 3:00 - What does Natalia do with 5ifty Two Capital?
3:00 - 5:21 - Lava Lunch Acquisition by 5ifty Two Capital 
5:21 - 10:52 - What is Lava Lunch? - https://lavalunch.com/
10:51 - Process of 5ifty Two Capital Acquisition 
20:00 - Snowport Holiday Market - https://www.bostonseaport.xyz/holidaymarket 
20:38 - 23:15 - Showcasing Lava Lunch 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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In today's video, we're discussing how to build an online presence for your business. Learn how to use digital marketing and photo and video content to  grow your business and become a successful content creator.  We discuss the importance and difference of both content creation for social media and content for your website. Here at 52 Launch we help get your business started and can help grow your business with our marketing team. If you have a company launched or are looking to start your own product, let 52 Launch help you launch and scale with your social media marketing!

Prefer to watch? Click here: https://youtu.be/0uUVZbn_B6s?feature=shared

00:00 - 00: 58 - Episode Intro
00:58 - 4:15 - How did Alex get into photo and video
5:00 - 7:15 -  Editing on the phone
7:15 - 9:00  -  Showing up authentically and differently
9:00 - 11:35 - Influencers as a profession
11:35 - 13:30 - Different uses of content - Long form to short form
13:30 - 19:40 - TikTok Shop and authentic Social Media
19:40 - 27:35 - Balance between posting all the time
27:35 - 34:40 - How content impacts decision to purchase
34:40 - 39:00 - Social Media Companies fighting for attention
39:00 - 46:47 - Photoshoot for Innovo - https://www.52launch.com/innovo?

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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Kyle from Design joins us to discuss all things prototyping and the importance of testing. Avoid perfectionism in the initial stages, focusing instead on iterative development and incorporating user feedback. Remember, the first prototype is rarely the final product, so embrace the process of invention to bring your product and business to life.

Have your own product idea don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

00:00 - 00:40 -  Intro
00:40 - 00:58 - What is a prototype?
5:00 - 6:18 - Minimum Viable Product
6:25 - 8:14 - Biggest mistake a client can make 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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On this episode of the Pitch to Product podcast, Aarona nd Norm sit down with Sander to discuss the intricacies of scaling from product design to full-scale manufacturing. Sander, the head of manufacturing, discusses how 52 Launch helps individuals bring their ideas to revenue through expert guidance. Listen to learn more about the manufacturing process and how to produce quality products.

Have your own idea? Click this link to start your journey with us today: https://bit.ly/BookCall52Launch

00:00 - 00:57 - Intro
00:57 - 1:20 - What is 52 Launch?
1:20 - 2:00 - What is Manufacturing?
2:00 - 2:40 - Why is Manufacturing important?
2:40 - 3:16 - How long does Manufacturing take?
3:16 - 6:00 - DFM (Design for Manufacturing)
7:00 - 10:00 - Do all projects need tooling?
11:45 - 13:40 - Challenges in the Industry

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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Design is the first step in our Accelerator Program here (learn more about the program:    • How to Go From Product Idea to Business FA...  ) at 52 Launch, a company focused on bringing your product and business to life. Listen to this episode to learn why design of your product is one of the most critical steps for an entrepreneur to ensure the product is designed correctly and with function and purpose to sell in the space. Aaron and Norm sit down with Kyle and Mike from our product design team to find out why this process is so important and the steps it takes to make an entrepreneur successful in the space.

00:00  - Intro
00:29 - Welcome Kyle and Mike
00:53 - What are the first steps when designing a product?
01:30 -  What kind of sketch should you do at home?
02:20 - At what point is the design viable?
02:48 -Navigating a sketch that's already designed
03:28 - How important is user research?
04:00 -  Budget with designing a product
07:00 - How to overcome someone who has over-designed
09:00 -  Mistakes in designing a product
10:30 -  Balancing functionality and looks of a product
12:30 -  Involving engineers in a project and difference between industrial design
14:00 -  Overcoming an oversaturated market
17:00 -  Differences in prototype and Market Viable Product
19:00 -  Working with factories
21:00 -  How long does the design phase take?
25:00 - Most important in working together
29:00 -  Using AI when designing a product 

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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With so many steps in product development, one of the most critical roles is your project manager. That's why here at 52 Launch we kick off the project with assigning a project manager to guide you all the way from start to launch on your very own product idea. The project manager acts as your guide along the way as you begin to go through design, prototyping, manufacturing, branding and marketing. 

In this episode we break down: 
- Why who you're selling to is so important
- The detailed role of your project manager 
- Steps it takes to create your product 
- Launching a product 
- Why marketing is so important in the process 

00:00 - 1:47 - Welcome Paige, project management to the podcast 
01:47 - 3:00 - What Paige does as a Project Manager 
03:00 - 4:00  - Why is project management so crucial to creating a product? 
04:00 - 5:15 - First thing the project manager does as soon as the client signs on?
05:15 - 6:38- When starting on a product, how long is it usually take?
06:38 - 8:10 - How do you keep how are you keeping a client engaged? 
08:10 8:48 - But in regards to kind of our program, would you say that every step is absolutely necessary?
08:48 - 10:20- How involved would you say the client is?  
10:20 - 11:58 - What are the big decisions and what kind of impact they might have on the, on their program?
11:58 - 14:20 - Aligning with marketing, design, manufacturing 
14:20 - 18:42 - Typical roadblocks or misconceptions that a client might have when developing a product. 
18:42 - 20:16 - What would you say is really your favorite product?
20:16 - 28:44 - Research being a defining factor when it comes to a successful launch. 
28:44 - 29:06 - Mentorship through the process
29:06 - 30:25 - Always ask questions  
30:25 - 33:00 - Advice for people starting out with a product idea 

At 52 Launch, we help you turn your vision into a real, scalable product, whether you’re starting from a napkin sketch or fine tuning an existing concept. We’re your end-to-end product launch partner, providing everything from design and prototyping to manufacturing, branding, and marketing.

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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Want to create your own product but don’t know where to start? In this video, Aaron and Norm share valuable business tips and walk you through how to bring your ideas to reality using 52 Launch, a full-service launch company that helps entrepreneurs and creators go from concept to product to market—fast. They discuss how to get started with a business or improving existing products. Learn how to make money online and built your online business. 

Whether you're dreaming of launching a physical product, digital product, or something totally new, this guide will show you how to go from “just an idea” to “ready to sell.”

 If you've been searching “how to create my product”, this is the video you’ve been looking for.

Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

00:26 - Intro 
00:40 - Where to start with your product 
01:00 - The Accelerator Program - https://www.youtube.com/watch?v=m6Yt6UrskzM 
01:30 - What is 52 Launch? - https://www.youtube.com/watch?v=PyBFPXsYjAo
02:35 - How do we go about differentiating creating a product
03:30 - Searching 'How to Create a Product'
05:00 - Story Behind Products 
10:50 - Why reviews are so important 
12:00 - What is a prototype?
14:00 - Difference between 52 Launch 

👉 Subscribe to our channel for more tips and information about 52 Launch and how how to turn YOUR ideas into successful products -   http://www.youtube.com/@52launch    

Listen to the Pitch to Product Podcast: 
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A 
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 
YouTube: https://www.youtube.com/@52launch/featured 

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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On this episode we discuss how they help people with ideas get them to revenue, focusing on coffee farming. This involves obtaining coffee beans and understanding the business news related to the coffee industry. They also delve into coffee roaster options. Whether you’re launching a physical product, an eCommerce brand, or scaling a startup, 52 Launch is your one-stop shop to bring your vision to reality.

Do you have your own product idea? Book a Free Consultation ➝ https://www.52launch.com/book

Want to learn more about what we do, head to https://www.52launch.com.

What You’ll Learn in This Episode:
How 52 Launch helped someone bring a coffee company to life
His step-by-step process from idea to launch
Real stories from creators who’ve worked with us
How we brought the product to market

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

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What is the Accelerator Program at 52 Launch? This is a program to bring YOUR idea to market as fast as possible and into a scalable businesses. Hear directly from the team about how the program helps entrepreneurs build, launch, and grow their products with expert support and real-world strategy. From product development to go-to-market execution, get a behind-the-scenes look at what it takes to succeed with 52 Launch.

Whether you're a startup founder or curious creator, this conversation will inspire your next big move.

Prefer to watch this episode? Click here: https://www.youtube.com/watch?v=m6Yt6UrskzM

🔗 Learn more and book a free call with 52 Launch: https://bit.ly/BookCall52Launch
📲 Subscribe for more stories from the startup frontlines!

00:29 - Introductions 
00:44 - What exactly is 52 Launch?
02:17 - What is the Accelerator Program?
03:31 - How do we explain the process of creating a product? 
04:00 -  Pitch your Idea 
05:10 - Sketches and Design/3D CAD Modeling
07:38 - You get to sign off on everything before the pre-production sample
08:45 - Hands on experience 
09:30 - Branding and Marketing and Building a Business
10:46 - Website 
12:36 - SEO and Paid Optimization
15:00 - 52 Launch is a partner 
16:00 - Aaron's own Product Journey 

Listen to the Pitch to Product Podcast: 
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A 
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram: / 52launch
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook: / 52launch
▸LinkedIn: / 52launch

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness