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Today’s guest is PR Pro Crosby Noricks, the Founder of PR Couture – an industry-leading career platform and sourcebook for communication professionals ready to lead with authority and get paid accordingly. With a resume full of four-figure paid speaking gigs, more than 100 articles and podcast wins, international award-winning programs and workshops, a consistently sold-out agency mastermind, and even her own book, Crosby gives listeners an inside look into the PR industry, realities surrounding the cost of PR, and of course her top tips and tricks of the trade.

Highlights:

• Crosby’s journey before officially launching PR Couture.
• While PR Couture started out as a fashion and lifestyle PR blog, now it is a resourceful platform for communications professionals who are in the entrepreneurial side. 
• The realities of what it costs to hire a PR agency and how it can be really difficult to price services. Crosby thinks pricing is actually quite a challenge. 
• The importance of understanding that a strong PR strategy involves so much more than just media relations. It should be seen from more of a holistic perspective.
• Crosby shares some do’s and don'ts for pitching and gives out a special recommendation. If you want to succeed in PR, make sure to be interesting: sparking up your audience’s curiosity is key!

To learn more about Crosby, visit the PR Couture, webpage and join her Facebook community!

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

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Raising capital is one of the most challenging factors that an entrepreneur can face. Luckily, today’s guest is here to tell you all about how to rock the world of investor relations! Marie Kloor is the Cofounder and CEO of Hydra Studios, a start-up creating upscale wellness studios for the modern workforce. After launching her career at Goldman Sachs, and prior to founding Hydra Studios, she was Director of Business Development at the political journalism start-up, News Deeply. All of these experiences combined enabled her to lead her company to raise more than $3M in venture capital through two financing rounds. A true powerhouse, Marie teaches listeners about a very important component of PR, Investor relations.

Highlights:

• Marie explains how her previous professional experience, both in Goldman Sachs and in a startup called News Deeply, helped her to create her own company: Hydra Studios.
• Marie describes the concept and vision behind Hydra Studios and she narrates how it was impacted by the pandemic and how she plans to adapt it’s services to the new post pandemic world. 
• A company can have different types of investors, and Marie details three of the most common ones: friends and family, angel investors, and venture capital. 
• The importance of having a great pitch desk: it’s everything that you want an investor to know about you and ultimately it’s how you are going to get your idea funded and off the ground.
• Marie describes the key elements of a pitch desk and how press placements can play a huge role (or not) depending on your company or product.
• Once you’ve got investors who trust in your company or product, it’s important to give them constant updates on how the business is going: the good, and the bad news. 

To learn more about Marie’s company, visit the Hydra Studios website or check out her Instagram.

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

Working inside the media world can have its ups and downs. Today’s guest is here to tell us all about it! Brianne Nemiroff is a freelance journalist, travel writer, Product Sourcing Specialist for Kinder Beauty, and the Co-Founder of ItsBreeandBen.com - an ethical vegan travel blog. Brianne first started her career as an entertainment reporter covering the entire U.S. Then, upon moving to Los Angeles, she worked her way up to become Managing Editor of VIVA GLAM Magazine, a vegan lifestyle publication for which she launched a travel column and interviewed more than 400+ public figures, including Zachary Levi, Megan Mullally, Avril Lavigne, Fifth Harmony, Lady Antebellum, and the Goo Goo Dolls, to name a few.

Highlights:

• Brianne takes us back to her professional beginnings and all the different topics she has written about during her career—everything from music to lifestyle and veganism!
• Some of Brianne’s stardom moments include interviews with well-known celebrities, roundtables for Netflix movies, and behind-the-stage Broadway experiences.
• She stresses the importance of doing your research and coming up with interesting and unique questions when interviewing people. 
• Brianne explains the purpose of “itsbreeandben.com”,  its core values, and how it got started. She also delves into the true meaning of travelling, eating, and shopping kindly.
• From Brianne’s perspective, the “writing in the media” industry has changed over the course of the years and she tells us why.
• Brianne shares her do’s and don’ts in order to pitch herself correctly, which sheds light on how to pitch writers in general.
• Producing content for social media and writing blog/magazine articles can have its crossovers, especially now that social media has widened its tools and added longer captions, for example.

To learn more about Brianne, visit her website or follow her on Instagram.

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

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Believe it or not, the world of sports and the world of global communications have a lot in common. Today’s Pitchin’ and Sippin’ guest, Lindsay Krasnoff is living proof of that! Lindsay is a historian, consultant, published author, and journalist who works at the intersection of global sports, communications, and diplomacy. She also holds a PhD in History, MA degrees in both Journalism and French Studies, and a BA in International Affairs. She’s written for outlets such as CNN International, VICE Sports, ESPN, The Washington Post, The New Yorker, and many others. This makes her a true sports specialist dedicated to bringing innovative information strategies and storytelling to diverse audiences worldwide. And she’s here today to tell us all about it!

Highlights:

• Lindsay walks us through her impressive resume and explains how she managed to cross her love for sports from a really young age with her background in storytelling and communications. 
• What is sports diplomacy and why is it so important to global communication?
• How storytelling goes beyond borders, as a universal practice that the media and audiences both respond to around the globe.
• A typical  day in the life of a sports diplomat.
• What working as a French sports specialist looks like.
• How becoming a business owner launching her own consulting services provided a new perspective into the world of communications and media.
• The importance of identifying your added value and niche in order to differentiate yourself from others when starting your own business.

To learn more about Lindsay, you can visit her website, Twitter, and LinkedIn. 

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

 If you want your business to land press, you MUST have professional pictures of your services or products! This is a basic rule for today’s guest, Bernadette Marciniak, a Los Angeles-based brand photographer for entrepreneurs and companies. A former New Jersey journalist, video journalist, and publicist, Bernadette spent a decade becoming a fixture in the communities she covered, focusing on amplifying the message of those who made a difference. Today, she creates powerful imagery, videos, and designs for business owners that help tell their story in a captivating and cohesive way.

Highlights:

• Bernadette’s journey from starting out her work experience as a reporter, then  transitioning to video journalism and finally becoming a brand photographer in LA 
• Most people don’t know what a video journalist is, so Bernadette explains how her day to day routine used to look like and what role she had in the media industry
• When being on the other side of the e-mail, Bernadette describes what kind of pitches were used to get her attention and stand out from the crowd
• The importance of sending a complete B-roll when pitching: this additional footage helps your story to be illustrated clearly!
• Photos are a huge component of being “press ready” so Bernadette shares some advice on which kind of pictures should always be present for a brand to look professional. 
• Bernadette’s do’s and don’ts for appearing great on camera when having a business or professional  photoshoot
• Batch Planning as a great way to show consistency and to focus on your business’s message

To learn more about Bernadette, make sure to check out her website or follow her on Instagram

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

Today's Pitchin’ and Sippin's guest, Anje Collins, is the Executive Agency Director of her own firm called The Luxe PR Group, The Art of Luxury, and now the newest division The Luxe Style Lab. Eager to share her wealth of knowledge with the next generation of women in public relations, Anje also co-founded the organization Women In PR. Anje has represented artists such as Pink, Outkast, Usher, and Linkin Park, and has worked PR and events for the VMAs, Grammys, Billboard, and the American Music Awards. Now, something’s clear: Anje knows everything about creating meaningful relationships with the media, what it takes to excel in the world of PR, how to navigate difficult communications strategies, and much more!

Highlights 

• Anje describes how she began her career in PR, wanting to empower women in business. That's how she created Women in PR – an organization that provides high-quality online and on-demand educational programs, and features top thought leaders and industry influencers sharing their insights at live events throughout the country.
• Anje reveals the skills you should develop once you’re out of the classroom to excel in the world of PR, valuable lessons you don’t learn in school, and two key points every professional should have: good people skills and good writing skills.
• Anje shares advice on how to navigate topics of race, politics, and other social justice conversations. 
• Anje shares how to work a communication strategy that is both authentic and good for PR. 
• Creating meaningful relationships with the media is key and Anje gives advice on how to write an email that will please writers, journalists, and editors.
• Investing wisely on your journey to PR, finding good companies and recognizing people who are actually publicists are essential steps to succeed in this industry. 
• Anje gets a bit more personal and reveals her favourite drink, her hobbies, and her favorite shows currently streaming. 

  To learn more about Anje, you can follow her personal Instagram, or visit Women In PR through Instagram or their official website.  

  Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Mini PR Strategy Call Here. 

Do you feel extremely awkward and intimidated every time you walk into a networking event? That’s because you haven’t heard of today’s guest, Emily Merrell! Emily is the founder and chief networking officer of Six Degrees Society, as well as a business coach for solopreneurs who want to grow their business through events, partnerships and community. Host of The Sixth Degree podcast, Emily and her companies have been featured in outlets such as Forbes, Refinery 29, Girl Boss, Pop Sugar, and many more and have partnered with brands such as Ann Taylor, Rebecca Minkoff, Kendra Scott, Theory, and Velvet. On this episode, Emily gives us her best tips, and  tricks to rock the networking world like a pro. Now that doesn't sound so intimidating, does it? 

Highlights:

• Always being the new girl at school, Emily developed a talent for making friends and networking from a very young age which then inspired her to build The Six Degrees Society, a place for connecting more authentically.
• Emily describes the importance of networking and how useful it is to think of it as building friendships: both kinds of relationships take time and investment. 
• Both in the real world and in the virtual world, there are some do’s and don’ts in the networking field which Emily thinks are key to know.
• Although Emily has been featured in big magazines such as Forbes, PopSugar, and GirlBoss, which she is really proud of, what has actually helped her to gain more traction, is appearing in more niche platforms that others might be surprised to learn about.
• Emily tells us all about her podcast called The Sixth Degree, which features entrepreneurs who tend to be her own clients or even members of The Six Degrees Society. 
• If you want to participate in one of the Six Degrees events, you can use the code VIRTUALSDS and attend  the first one for free!

To learn more about Emily, make sure to follow her on Instagram and check out her website

Interested in learning more about Pitchin’? Follow me on Instagram or check out my Facebook page!

For many people, the TV News world certainly is a mystery: what goes behind cameras and the process of covering breaking news remains unknown for most of us. Well, until today! Today’s guest is Christine O’Donnell, a TV Journalist and Founder of Bright Sighted - a podcasting company where she produces podcasts and coaches podcasters on how to be journalistic in their storytelling and interview styles. Shortly after launching Bright Sighted, one of her first independent podcasts became one of the top 5% of podcasts worldwide in its first 6-months! Before transitioning to this digital marketing and podcasting world, Christine spent more than a decade working as a national reporter. So, when it comes to podcasting and TV reporting, Christine definitely knows what she’s talking about!

Highlights:

• Christine’s journey from being a little girl and just knowing she would be a reporter when she grew up, to actually becoming a national reporter who covered some of America’s most known investigative and crime stories.
• How Christine’s company, Bright Sighted, helps people figure out what their message and story is in order to launch a plan for their business and push it out to the world.
• Christine describes what a typical day of a TV news reporter used to look like for her: from the minute she woke up at 6 am to the end of a busy day. 
• When pitching, Christine says it’s really important for the pitch to be connected to the news cycle that’s currently going on, or if it’s not, it should be a mind blowing and unique story that is worth telling.
• Christine shares some do’s and don'ts for pitching, podcasting, and for appearing professional when going on  live TV.
• Podcasting is a new form of journalism and media that has absolutely exploded in recent years and Christine explains why this sudden trend has emerged.

To learn more about Christine, visit her website or listen to her podcast!

Want to know 7 Tips To "ROCK" The Mic (or the Camera)  in order to feel confident? Click here!

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