Pitchin' and Sippin' with Lexie Smith

For the final episode of Season 2 of the Pitchin’ and Sippin’ Podcast, Lexie speaks with Hillary Cohen and Sam Luu, Co-Founders and Co-Presidents of Every Day Action. Every Day Action is a non profit that reallocates food waste from catering on film sets to those in need in Los Angeles. 

When they are not busy bridging the gap between the upper-middle class and millions of Americans in need, they work in the entertainment industry. That is the origin of their friendship and creation of Every Day Action last year during the pandemic. Hillary works on NCIS: LA where she is currently an Associate Producer. Sam’s career has spanned working on shows such as shows such as House M.D. and Scandal, but it wasn’t until she joined NCIS: LA as an Assistant Director that she met Hillary. 

From press, to impact, and beyond, in today’s episode we learn all about their journey into the limelight, landing The Kelly Clarkson Show, and what the limelight has then done in terms of the potential impact they have been able to make with Every Day Action. 

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Here’s what you’ll learn:

• How Every Day Action was inspired and how Co-Founders Hillary and Sam got started
• The impact of social media on growing their non-profit
• How PR wins fueled the impact potential of Every Day Action
• How Sam and Hillary became friends and some of their favorite stories behind the scenes of Every Day Action
• Learn how Sam and Hillary ended up on The Kelly Clarkson Show and what the process was like
• How Sam & Hillary handle the limelight (tips for introverts)
• What 2022 will bring for Every Day Action, and how listeners can give back and get involved
• And so much more!

Website: https://www.youreverydayaction.org/

Instagram: https://www.instagram.com/every_day_action/?hl=en

Every Day Action on Kelly Clarkson: https://www.youtube.com/watch?v=ocP0bijtOfQ

Facebook: https://www.facebook.com/youreverydayaction/

Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight. 

In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business. 

Here’s what you’ll learn:

• Five things you should prepare before you get press
• What those five things are and how they are affected by the spotlight
• Lexie’s own experience from her career  and what she’s learned to prepare ahead of time
• Knowing what can and cannot happen from landing a big-time press placement or win
• The importance of preparing yourself, your family, your team, and your systems to fully maximize the given ROI of a PR opportunity
• What’s coming up for Season 3 in the Pitchin’ and Sippin’ podcast

Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Email Lexie directly with show requests at [email protected]

Instagram: @theprbar_inc

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Jada Sinclair is a Serial Entrepreneur, Brand Strategist, CEO of Glow Vibes Social Media Agency, and a Spiritual Marketing Goddess. She empowers women on how to manifest their next level of success and create an aligned sales funnel strategy that paves the way for more abundance and financial freedom. Jada is passionate about showing other women how they can achieve their goals and monetize their passions with less hustle and more flow.

In today’s episode we dive into the world of Instagram - we talk algorithm, tactics, tips, she gives us tangible resources and invaluable advice on how to Glow Up your Instagram strategy.

Here’s what you’ll learn:

• Learn from social media pro Jada Sinclair about how to glow up your own social media and Instagram strategy
• Hear do’s and don’ts for content creation
• Learn the latest Instagram trends and news
• Jada’s top tips on how to monetize your Instagram account create content that converts
• The benefits of producing video content on Instagram
• The 5 types of content to focus on to uplevel your feed
• The benefit of building trust with your audience on social media
• The role Instagram plays in a PR strategy
• Jada’s thoughts on what’s in the pipeline for Instagram in 2022
• And so much more!

You can learn more about Jada and sites she mentioned below: 

Website: www.glowvibessocial.com

Instagram: www.instagram.com/glowvibessocial

Later Blog: https://later.com/blog/

Plan Blog:  https://www.plannthat.com/plann-blog/

Your Social Team Instagram: https://www.instagram.com/yoursocialteam/?hl=en

Sign up for THEPRBAR Weekly Roundup for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

In today’s episode, host of the Pitchin’ and Sippin’ Podcast, Lexie Smith dives into the topic of thought leadership. She defines what thought leadership is and walks listeners through 5 questions to consider when building a thought leader strategy.  Lexie also dives into what platforms can assist entrepreneurs in developing thought leadership, where they get started, and she highlights how thought leadership can serve as a successful PR strategy when deployed intentionally. 

Here’s what you’ll learn:

• The definition of thought leadership and why it’s an effective PR strategy
• Learn the 5 questions to consider when diving into developing a thought leadership strategy
•  The various ways you can deploy thought leadership - from self-publishing, to contributing, utilizing social media, speaking and beyond
• Learn the importance of figuring out your objective before deploying a thought leadership strategy  
• Various ways that you can get started in building a thought leader strategy today
• What it takes to become a successful thought leader in today’s world
• And much more!

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

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Brandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.

Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate for Liberty University’s Strategic Media Communications program. She also serves on the national PRSA Entertainment & Sports Executive Committee and Board Chair for the Oklahoma Women’s Coalition to represent women's advocacy.

In today’s episode we talk through the differences and similarities that exist when learning PR in a classroom vs. doing PR in the real world, and we do a deep dive into the world of product placement and product pitching. Brandi gives us her best do’s, don’ts, and what she’s currently finding successful when pitching in the market today.

Here’s what you’ll learn:

• The ins and outs of what product placement is in public relations
• Brandi’s extensive background in public relations
• What PR looks like in the real world vs. learning it in the classroom
• The pros and cons of pursuing a higher education in the field of PR
• What Brandi sees when pitching on the market today and what has been most effective in securing earned coverage
• Learn her do’s and don’ts when it comes to pitching
• All about her agency Brandinc PR
• And so much more from this PR pro! 

Find more on Brandi Sims below!

Facebook: www.facebook.com/Brandincpr

Instagram: www.instagram.com/Brandincpr

Twitter: https://twitter.com/Brandincpr

LinkedIn: www.linkedin.com/company/brandincpr

Website: www.brandincpr.com

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

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We’re doing a Feed Drop this week with my interview on The Sixth Degree Podcast with Emily Merrell. In this episode, we talk all things PR – specifically, the difference between PR and marketing, we dive into THEPRBAR’s 6 relations of PR, address whether or not “Bad Press” truly exists, and the first steps in getting press-ready. If you enjoy Emily's show – as I know you will – hop on over to her podcast The Sixth Degree and leave her some love!

Here’s what you’ll learn:

• The difference between marketing and PR
• Lexie explains how she got into the world of PR
• Learn about the importance of PR for any type of business
• Learn about THEPRBAR inc.’s “6 Relations of PR” How to get started in doing your own PR
• What a PR coach actually does and is
• Is there such a thing as bad press? Hear Lexie’s take.
• The importance of networking in business and PR. 
• More about how to work with THEPRBAR inc. and Lexie Smith
• And much more! 

Learn about Ready Set Coach here: https://readysetcoachprogram.com/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

The Sixth Degree Podcast with Emily Merrell: https://podcasts.apple.com/us/podcast/the-sixth-degree-with-emily-merrell-podcast/id1506067934

Six Degrees Society Instagram: https://www.instagram.com/six_degrees_society/?hl=en

Emily Merrell’s Instagram: https://www.instagram.com/emilyamerrell/?hl=en

Brittney Oliver is a career and lifestyle freelance writer and content strategist based in Nashville, Tennessee. Brittney’s expertise and insight has been featured in Forbes, Fast Company, Refinery29, Black Enterprise, and countless podcasts and speaking engagements. In 2019, she was the keynote speaker for LinkedIn’s first Women of Color conference in San Francisco, and she was named one of “Nine Black Women Leaders Dedicated to Empowering Others” by Forbes. In addition to her writing, PR, and marketing career, Brittney is also the founder of the platform Lemons 2 Lemonade which encompasses a blog, networking mixer, and panel discussions all focused on helping professionals turn career obstacles around.

In the episode to follow, we learn more about Brittney’s career in PR, media, and entrepreneurship, she gives pitching tips and perspectives from the 3 different hats she wears - PR pro, journalist and founder - and lets us in on her exact pitching likes and dislikes.

Here’s what you’ll learn:

• Brittney’s story of breaking into the world of PR.
• The community she created after going on more than 100 job interviews - Lemons 2 Lemonade.
• The importance of relationship-building in public relations.
• Brittney’s email pitching preferences as a freelance journalist.
• How to successfully pitch as a founder and as a PR Pro.
• Brittney’s beats as a freelance journalist.

Instagram: https://www.instagram.com/bsoliver/?hl=en

Lemons 2 Lemonade Instagram: https://www.instagram.com/lemons_2_lemonade/?hl=en

Article about Brittney’s Story: http://voyagela.com/interview/meet-brittney-oliver-lemons-2-lemonade-events-hosted-la-san-francisco/

Lemons 2 Lemonade: https://www.l2lmixer.com/

Brittney’s Personal Website: https://brittneyoliver.com/

Twitter: https://twitter.com/britt_s_o?lang=en

LinkedIn: https://www.linkedin.com/in/bsoliver

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

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Jia Wertz is an entrepreneur, the founder and fashion designer of Studio 15, a featured writer for Forbes, Co-host of the Speaking of Crime podcast, and an award-winning documentary filmmaker pursuing stories that explore wrongful convictions in the name of protecting the social order. Her debut documentary short titled Conviction has won awards for Best Picture, Best Cinematography, and an Award of Distinction, and is featured on Amazon Prime. She is currently in the final stages of post-production on the feature-length documentary of the same story. 

 A women of many talents, today we dive into the varying multimedia storytelling across different platforms  – from video, to audio and the written word – she gives us her best pitching tips as a founder, reviews what press has done for her business and career, and also provides us with what she personally prefers when being pitched herself for Forbes. 

Here’s what you’ll learn:

• How Jia went from fashion merchandising to documentary filmmaking
• How she launched her own fashion business, Studio 15
• Learn how Jia got interested in true crime stories
• How her film, Conviction took off in the true crime documentary world
• About her own true crime podcast, Speaking of Crime
• The nuances of storytelling across many different platforms
• Learn about how Jia became a contributor to Forbes Magazine
• More about her beat, the art of entrepreneurship with Forbes
• Jia’s process for compiling interview questions across different platforms
• Jia’s pitching preferences 
• What press has done for her fashion company Studio 15
• And much more!

Website: https://www.jiawertz.com/
LinkedIn: https://www.linkedin.com/in/jiawertz/?originalSubdomain=ca
Watch Conviction: https://www.amazon.com/Conviction-Jeffrey-Deskovic/dp/B08F9CN2XG
Speaking of Crime Podcast: https://podcasts.apple.com/us/podcast/speaking-of-crime/id1527802216
Studio 15: https://www.shopstudio15.com/
See Jia in Forbes: https://www.forbes.com/sites/jiawertz/
Facebook: www.Facebook.com/ConvictionDocumentary
Instagram: www.Instagram.com/jiadocs
Twitter: www.Twitter.com/JiaWertz


Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood
Interested in learning more about Pitchin’? Book a Free Consultation here.
Instagram: @theprbar_inc
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Today we’re talking with Priscilla Presley and Lauren Cheek - the co-founders of The Forward Female - a consulting and creative agency for female entrepreneurs based in Los Angeles, CA. With a mission to empower women all over the world to create the lives they actually want to be living and give them the resources they need not only to succeed, but thrive, the forward female helps women start and grow businesses and get clear on their careers through their global digital community, business development coaching programs, and in-house creative agency. 

In today’s episode, we dive into how to create a promotional launch plan, best tips to avoid overwhelm and burnout when launching, and the power of partnerships, collaboration, and accountability. These two powerhouse female founders have worked alongside some of the most sought-after brands in the world and I could not be more excited for you all to listen in our pitchin’ and sippin’ conversation.

Here’s what you’ll learn:

• How Lexie first met Priscilla and Lauren and founded THEPRBAR inc.’s first official partnership.
• How the Forward Female was born.
• Priscilla and Lauren’s tips for taking an idea and turning that idea into a reality and business.
• The importance of putting a plan in place to reach your business goals.
• The strategy behind how to create a successful promotional launch plan
• The first thing to consider when creating a launch marketing plan - you should always start by thinking of your target audience. 
• How the use of time blocking can be beneficial when launching your business and avoiding overwhelm.
• How strategic partnerships can benefit your business in the short term and long run.
• Learn how to fail fast when marketing and launching a business.
• What the Forward Female’s latest campaign is and where you can learn more.
• How PR is an essential element of your marketing strategy when launching your business.
• The building blocks of working with Forward Female depending on where you are at in your business launch journey. 

Website: https://forwardfemale.com/

Join the Accountability Community and a free 30 day travel: https://portal.forwardfemale.com/landing/plans/61053

Coaching Programs: https://forwardfemale.com/business-bundles/

Sign up to be a member of The Forward Female: https://portal.forwardfemale.com/sign_up

Follow on instagram: @forwardfemale

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

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We’re doing something a bit different this week on the Pitchin’ and Sippin’ podcast - we’re doing a round-up of 8 of our past media guest’s pitching preferences. SO, context, typically when I have a member of the media on the show, towards the end of the episode I ask them a series of Rapid fire questions about their personal preferences when being pitched. For example, what day of the week do you prefer to be pitched...do you want people to send photos, do you appreciate follow ups? SO, take out some pen and paper because you’re about to hear exactly what these writers and editors actually WANT to receive in their inboxes.

Here’s what you’ll learn:

• Learn Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell's pitching preferences. 
  • Listen to the full episode 1 to learn more about pitching TV and the world of podcasts: https://theprbarinc.com/podcast/pitching-tv-christine-odonnell/
• Learn former Managing Editor and current freelance journalist and travel writer Brianne Nemiroff’s pitching preferences. 
  • Listen to the full Episode 6 to learn more about interviews and the realities of journalism: https://theprbarinc.com/podcast/the-realities-of-journalism-brianne-nemiroff/
• Learn freelance travel writer and podcast host Theresa Christine’s pitching preferences.
  • Listen to the full Episode 14 to learn more about freelance journalism and travel writing: https://theprbarinc.com/podcast/meet-the-media-theresa-christine-travel-writing-pitching-freelancers-aperol-spritz/
• Learn lifestyle writer and editor Mar Yvette’s pitching preferences. 
  • Listen to the full Episode 16 to learn more about knowing your audience and how to break into the media world: https://theprbarinc.com/podcast/guest-trifecta-media-bylines-real-talk-and-kombucha-with-mar-yvette/ 
• Learn editor-in-chief and writer Thatiana Diaz’s pitching preferences. 
  • Listen to the full Episode 17 to hear an update on the industry’s stance on mailers and more: https://theprbarinc.com/podcast/meet-the-media-refinery-29-mailers-and-riesling/
• Learn award-winning journalist Ruksana Hussain’s pitching preferences. 
  • Listen to the full episode 20 to learn more about ghost writing, advertorials: https://theprbarinc.com/podcast/ruksana-hussain/
    
    
• Learn Create and Cultivate managing editor and writer, Megan Beauchamp’s pitching preferences. 
  • Listen to the full Episode 20 to hear more about Beauchamp’s experience in digital publishing and Create and Cultivate: https://theprbarinc.com/podcast/megan-beauchamp/
• Learn media trainer and storytelling coach Jessica Abo’s pitching preferences. 
  • Listen to the full episode 37 to learn more about getting camera ready, how to show up unfiltered and what not to do with pitching: https://theprbarinc.com/podcast/entrepreneur-com-getting-camera-ready-jessica-abo/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood