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"The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. "

Justin Goldstein of Press Record in New York explains step by step detail on how to engage the media. Then he pops off to take care of his new born son.

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