If you want to get your story across to the traditional media then you need to get your pitch right.

There is almost a checklist you can go through to make sure you cover all the bases.

It ranges from a good headline to making sure you have the right pictures in the details.

Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences with bad pitches and what you need to do to get it right. Then as the episode goes on, I share more of my thoughts on this and break down a recent press release as well, to show what's wrong with so many approaches.