Here you are shopping at Target or your favorite store and you have a list of items you need. Laundry detergent, toothpaste, paper towels, ketchup, and mascara.

I would guess you go down each of those aisles knowing what you’re getting. When I say that, I mean the brand you are buying. Mine…Tide, Toms, UpandUp brand, Heinz, Benefit.

Generation X is the most loyal generation and brands like these, are benefitting wildly. They are thrilled you’ve been using the toothpaste for six years and don’t actually look to explore new options on the market. There are pluses and minuses to this for you as a consumer but where it really hurts you is when your blind loyalty spills into your career.

We find ourselves loyal to the organization, to the team we work with or even to our boss. Is this loyalty a good thing for us? 

This week we are exploring the pitfalls of misplaced loyalty. 

Are you a Modern Gen X Woman? Get the Modern Gen X Woman Manifesto.
Send Me the Manifesto! 

In this episode, we’re talking about…

• How our parents' and grandparents' influence made us reluctant to job hop, supporting the story to stay and be loyal
• How gendered ageism plays into our career moves
• What we really owe our employer, and I will say, it is not a certain amount of time with the company.
• Why loyalty is good for companies but not for us - we are so much less expensive than outside talent and the longer we stay the bigger the pay gap becomes for us and the industry average.
• How we tie up our identity into our job and it all reflects on our self-worth (we are much more than our title) 
• Why we must push through the discomfort of change because it is the only way we grow
• How being too loyal can hurt our perception
• Why corporate loyalty never goes both ways, just ask long-term employees at Google, Microsoft, Facebook, Salesforce and Amazon.

Mentioned in this episode: 

Fredi Pars on TikTok (our stupid obsession!) 

Want to connect with other Modern Gen X Women? 

Join our Facebook community Modern Gen X Woman created by Gen X Women for Gen X Women. Be a part of the conversation and get support on your career, business and life.

Join us here. 

Subscribe: Apple Podcasts / Spotify / Google Podcast / Stitcher

Get your free copy of our digital magazine, GEN neXt, The Voice of the Modern Gen X Woman. www.moderngenxwoman.com/gennext

GEN NeXt is a collection of insights from incredible organizations, women, and industry experts who have dedicated themselves to the same cause—turning up the volume of women 40+.

We're not just Gen X we're GEN neXt