What is a business pivot? Adding services, subtracting product lines, adding employees. Whenever your business’s direction changes, it’s a pivot. The trick is making it intentional.

 

JoyGenea and Michelle discuss their business pivots. Why they happened, how they happened, and when. Not to mention the anxiety that comes along with the change. Especially when it comes to pricing. No pivot is harder than the pricing pivot. But it is an essential pivot as a business grows.

 

How do you brand your pivots? How should they be communicated internally and externally for the best effect on your business?

 

Are you ready for the pivots coming in your business?