Hosts: Aisha Rahman & Raj Patel

In this episode:

• Welcome to Pivot Marketing for May 10th, 2026. I'm Aisha Rahman.

• And I'm Raj Patel. Today we're looking at two stories that signal where AI ad tooling is heading: Microsoft's Copilot for campaign creation, and Xfiel...

• Let's start with Microsoft. Picture a media buyer opening their dashboard, typing a few sentences about a product launch, and watching a full campaign...

• It's a meaningful step competitively too. Microsoft Advertising's search share still trails Google significantly, but Microsoft has been consistent on...

• And that friction is real. Smaller teams without dedicated paid media specialists have always struggled with Microsoft's interface. A conversational l...

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