Hosts: Aisha Rahman & Raj Patel
In this episode:
• Today we're covering Meta's game-changing AI search engine, OpenAI's new self-serve ad platform, and Etsy's conversational commerce play.
• Some fascinating moves that could reshape digital marketing as we know it.
• Let's start with Meta. They're building their own AI search engine to cut ties with Google and Microsoft. This is massive—imagine Facebook, Instagram,...
• The numbers here are staggering. Meta currently pays billions in traffic acquisition costs when users leave their platforms to search elsewhere. If th...
• True, but this time feels different. They've got Llama 3 showing serious capabilities, and more importantly, they have the user intent data from billi...
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