Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as allegedly a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess.

00:00 Intro
01:10 The Rise of Betterhelp
03:35 The Fall of Betterhelp
05:00 Betterhelp’s Brand Positioning/ Values
09:16 What Betterhelp Can Do To Rebuild Their Reputation (The Pivot Point)
13:37 Takeaways for Entrepreneurs
18:00 Outtro

Have you ever been in this position as an agency owner? You hit your solid revenue goal, landed great clients and yet, what is left of the profit is... disappointing to say the least.

Sometimes GROWTH means LESS profit.
Growth at any cost is, at many times, UNSUSTAINABLE.

Sometimes DESCALING is the key to profit.

Today's episode features Angela Arnold, CEO of Arnold Marketing about the radical changes she made to her agency to increase her profit margin from 1% to 22.5% margin in 1 year.

Watch here and leave a supportive comment if you like what you hear!

0:00 - 0:-57 - Intro
0:57 - The illusion of a bigger team
11:00 - Selling expertise vs. generic
15:27 - The hardest part about changing your business model
21:50 - What if your revenue was cut in half?
24:45 - Do Less, Better. What services are most profitable? What clients do you cut?

How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again!

0:00 - 3:19 The only 2 ways you can buy a birkin bag (How to get a Birkin)

3:19 - The Rise of the Birkin (Jane Birkin's vision)

4:17 - The Rise of the ‘Wirkin’ (Walmart's Viral Birkin Dupe)

6:20 - The Fall of the Birkin

7:44 - How Hermes can pivot and compete with hyper realistic dupes?

Emily Binder teaches us 5 steps to harness your feminine energy and hit your biggest revenue year yet!

Want to start attracting your dream clients? Work with us www.pivotandpilot.com

0:00 - 1:55 Step #1: Pricing
1:55 - 10:00 Step #2: Masculine and Feminine in Business
10:00 - 14:10 Step #3: The problem with your voice
14:10 - 20:01 Step #4: Why you aren't respected
20:01 - 30"03 Step #5: The best way to work with men

Victoria's Secret is an American lingerie, clothing, and beauty retailer that aims to help women feel sexy. It once dominated the lingerie industry and even became one of the most popular brands in the world. So, where did this all go wrong? There were several events that contributed to Victoria’s Secret’s downfall, such as missing out on major fashion trends, quality complaints, and its numerous controversies. But, it has recently opted for new marketing strategies to help pivot their brand. In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess.

00:00- 01:10 Intro
01:10 The Rise of Victoria's Secret
03:35 The Fall of Victoria's Secret
05:00 Victoria's Secret Brand Positioning/ Values
09:16 What Victoria's Secret Can Do To Rebuild Their Reputation (The Pivot Point)
13:37 Takeaways for Entrepreneurs
18:00 Outro

Watch this episode on Youtube too! 

What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential customer takes from discovering your brand to making a purchase, with the ultimate goal of converting them into loyal customers. 

I'll be breaking down the different stages of a marketing funnel, including awareness (Lead Generation), consideration (Lead Nurture), and decision-making (Conversion), and how you can optimize each step to increase conversion rates. I'll also be sharing practical tips on how to create effective landing pages, email campaigns, and social media strategies to ensure your own marketing funnel is working at its best. 

By the end of this video, you'll have a clear understanding of how the marketing funnel works, and how you can apply this concept to your own business and start driving more sales. So, whether you're a small business owner or a marketer looking to upskill, make sure to watch till the end to learn about the power of a well-built marketing funnel. Don’t forget to like and subscribe to our channel for more informative content!

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on YouTube too! 

We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles and titles Graydon has been throughout the years. We speak about the power of manifesting, how competitive the beauty/ fashion industry is and how it’s constantly shifting, the art of surrendering, new products and how to turn your struggles into your superpower. This is a perfect episode for anyone struggling with anxiety, podcast is also available on all streaming services.

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on Youtube too! 

We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in business and why it is a top priority when looking to expand his portfolio as well as other “must-haves”, such as bootstrapping your business and understanding your brand’s ‘why’. Mike gives us an inspiring look at his entrepreneurial journey from square one to “Mid-Day squares”, his nine figure investment portfolio and what is next for him, including his new book release coming in March of 2023 titled “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur”.

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as *allegedly* a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess. 

This channel is hosted by the founders of Pivot & Pilot Creative, the leading creative firm for brands looking to pivot and level-up. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on Youtube too! 

Welcome to Pivot or Die! We’ve PIVOTED and re-branded! 

In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant.

With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive.

We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have totally failed, and what your business can do to stay ahead.

Although we are no longer “CPG UnWrapped”, This is not a goodbye to creating iconic CPG brands and having them on the podcast, it’s an opportunity to learn from other industries as well. As we've grown our business, we can’t ignore the successes we’ve had with clients in other industries and want to begin to tell those stories too.

We will explore economic trends, cultural shifts and consumer behavior. We want to open up our industry and focus not so much on niching in one specific industry, but niching into one specific service, which is branding and market positioning. 

We wanted to get back to our roots and especially explore this idea of ‘pivoting’. Finding answers to the question of: What does it take to create a resilient brand? What is going to be that angle that's going to make you different from the rest? Or the “Pivot Point” as we like to call it. 

Follow along the journey and subscribe to our channel or follow via the links below. We are so thankful for everyone who has supported us along our journey as we put ourselves out there and for every subscriber <3