Immersive marketing is transforming how brands connect with audiences. In this episode, Sam Field, VP of Global Partnerships at Rock Paper Reality, shares how brands are using AR, XR, and AI to create meaningful experiences, and what the future holds for storytelling and brand engagement.

Retail media is evolving rapidly, but how do you build a successful retail media network? In this episode, Paul J. Stafford, Head of Retail Media at Superdrug, shares his journey from PepsiCo to Superdrug, the challenges of launching a retail media function, and the future of data-driven advertising.