Trade Show Marketing - from Sinking to Shining!

Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”

Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not getting the return we wanted. We would go to a show, give it our all on the show floor, mix and mingle, talk to as many passersby as possible, and still, we’d look at the revenue generated a few months later, and we’d complain that it wasn’t a good show.

Join us to learn our secret trade show and event marketing program and even walk away with a brief that you can use to put these tactics into practice!

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View the blog: https://mindfireinc.com/trade-show-marketing-from-sinking-to-shining/

In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail.

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Text Dave at: 1 (949) 506-5835

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View the blog: https://mindfireinc.com/oh-sht-now-what/

In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence.

The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!!

They cover topics such as:

- Finding the right modality for your company

- How your daily life and interests can generate views and engagement

- How your kids are influencing your product roadmap

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Join the Texting Community:

Text Dave at: 1 (949) 506-5835

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View the blog:https://mindfireinc.com/are-you-running-your-own-business-or-is-your-business-running/

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry.

Which includes:

- Supply Chain Issues

- Increased Gas Prices

- How to retain key people

If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types of issues. This is an episode you do not want to miss!

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835

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View the blog:https://thebestpostcards.com/2022/05/13/3-things-you-need-to-know-for-a-massively-profitable-summer/

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...

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Join the Texting Community:

Text Dave at: 1 (949) 506-5835

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View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)

Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.

Connect with him on LinkedIn here or via email here.

In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow.

(A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one and more coming soon!)

See the video here - https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835

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View the blog: https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/

There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.

Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?

I'm glad you asked!

After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come together to share their knowledge and secret recipes for success.

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Text Dave at: 1 (949) 506-5835

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View the blog: https://mindfireinc.com/blog/

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales.

This session covered numerous essential topics, including:

How to plan ‘22 marketing given the economy, supply chain, and other business pressures.

Now that just-in-time inventory isn’t possible, what are you doing?

December Giveaway Promotions

What % of revenue should you spend on marketing to hit your ‘22 target?

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835

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View the blog: https://mindfireinc.com/learn-cutting-edge-marketing-sales-strategies-from-andrew-ettinger-tom-casey-other-home-service-leaders/

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.

You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835

Or click this link: bit.ly/DaveRosendahl

View the blog: https://mindfireinc.com/generate-more-leads-revenue-for-your-print-business-through-an-optichannel-marketing-strategy-for-print-service-providers/

In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835

Or click this link: bit.ly/DaveRosendahl

View the blog: https://mindfireinc.com/what-they-think-thought-leadership/