They Started It with Angelica Malin

Pizza Pilgrims: How two brothers built a multi-million pound pizza empire


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This week's episode shares the amazing story of Thom and James Elliot, brothers who founded London's favourite pizza chain Pizza Pilgrims.


There's lots of focus on FUN in entrepreneurship in this episode. So often, we hear stories of business growth that only talk about the hard grind and hustle, but we forget that business is meant to be enjoyable too. The brothers share their incredible business journey - from the early days of trading out of a Piaggio scooter in the streets of Soho to growing an empire of pizzerias across London. Tune in for a lively and informative discussion of what growing a business of this kind is REALLY like, from missteps and hard lessons to lockdown success. Warning: may cause pizza cravings.


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They Started It with Angelica MalinBy Candystore Productions


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