In this second episode of the Place Brand Leaders podcast, Florian Kaefer discusses a recent TPBO White Paper on destination recovery and sustainability with Aleks Vladimirov. In the White Paper, leading destination experts around the world share 10 tips how to resume tourism sustainably after the coronavirus pandemic.

In this first episode, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why he decided to launch this podcast.