This week on Honey Bee Obscura, Jim reflects on a familiar challenge in the beekeeping world: How do we find new beekeepers? A winter snowstorm derailed his plans to record with his grandson and two of his college friends, but the experience sparked a larger, thoughtful conversation about what draws people to bees—and why most people never pick up the craft.

Jim revisits his own journey into beekeeping, remembering how early exposures didn't quite "stick" until years later, when something finally clicked. This becomes the focus keyphrase fishing for beekeepers: the idea that only a small percentage of people have the spark, and it may take multiple encounters before a future beekeeper recognizes it in themselves.

Through stories about his grandson Will—who clearly has the spark—and Will's uninterested friends who don't, Jim explores the unpredictable mix of timing, curiosity, personality, and life circumstances that shape whether someone might take up beekeeping. He also explains why recruiting new beekeepers matters: supporting equipment manufacturers, keeping clubs and associations healthy, sustaining university and regulatory programs, and ensuring beekeeping remains visible and valued.

From observation hives at farmers markets to the ways beekeepers unintentionally evangelize the craft, Jim reminds listeners that encouraging new beekeepers isn't a requirement—but it's something that helps preserve a 5,000-year-old tradition for future generations.

Snow or no snow, Jim's message lands clearly: keep planting seeds. The next beekeeper might just be waiting for the right moment.

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Thanks to Betterbee for sponsoring today's episode. Betterbee's mission is to support every beekeeper with excellent customer service, continued education and quality equipment. From their colorful and informative catalog to their support of beekeeper educational activities, including this podcast series, Betterbee truly is Beekeepers Serving Beekeepers. See for yourself at www.betterbee.com

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Honey Bee Obscura is brought to you by Growing Planet Media, LLC, the home of Beekeeping Today Podcast.

Music: Heart & Soul by Gyom, All We Know by Midway Music; Christmas Avenue by Immersive Music; original guitar music by Jeffrey Ott

Cartoons by: John Martin (Beezwax Comics)

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