Planet Leadership

Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions.

Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others.

Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.

• How Julia initially got involved in working for nonprofit organizations through an early interest in activism and changing the world
• How Julia's time working at a domestic violence shelter taught her that building trust and credibility before making big changes is key
• Why Julia developed her easy to follow three-step framework for her book "How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days"
• How under Julia's framework, the first 30 days of the process is focused on clarifying an organization's goals and creating a blueprint for content creation
• Why the next 30 days is focused on captivating an audience by creating attention-grabbing, relevant content
• Why it can be better to focus on just a few content channels and platforms rather than spreading yourself too thin
• How the final 30 days is about cultivating your community with periodic campaigns and constant interactions and sharing of valuable content
• Julia offers examples of campaigns designed to inspire certain feelings like hope or anger in an audience before calling them to action
• Why a consistent posting cadence is a key to getting social media platform algorithms to recognize and promote your content
• Why you should be analyzing your success and failure so that you can learn what is working and tailor your content to trends

• Website: https://jcsocialmarketing.com/
• Email: [email protected]
• Julia Campbell's Amazon author page: https://amzn.to/2w6bGuG
• LinkedIn: www.linkedin.com/in/juliacampbell/
• Facebook: www.facebook.com/jcsocialmarketing
• Twitter: @JuliaCSocial

General Herbert "Hawk" Carlisle became president and chief executive officer of the National Defense Industrial Association (NDIA) on June 15, 2017.

Carlisle came to NDIA after a 39-year career in the Air Force, from which he retired as a four-star general in March 2017. His last assignment was as commander, Air Combat Command (ACC) at Langley Air Force Base in Virginia. Prior to serving as the ACC commander, Carlisle was the Commander of Pacific Air Forces, the Air Component Commander for U.S. Pacific Command, and Executive Director of the Pacific Air Combat Operations Staff at the Joint Base Pearl Harbor in Hawaii.

Carlisle has served in various operational and staff assignments throughout the Air Force and commanded a fighter squadron, an operations group, two wings, and a numbered air force. He was a joint service officer and served as chief of air operations, U.S. Central Command Forward in Riyadh, Saudi Arabia. During that time, he participated in Operation Restore Hope in Somalia. He also participated in Operation Provide Comfort in Turkey and Operation Noble Eagle, which continues.

Carlisle served as director of operational planning, policy, and strategy, deputy chief of staff for air, space and information operations, plans, and requirements, and twice in the plans and programs directorate. He also served as deputy director and later director of legislative liaison at the Office of the Secretary of the Air Force.

Carlisle is a command pilot with more than 3,600 flying hours in the AT-38, YF-110, YF-113, T-38, F-15A/B/C/D, and C-17A.

• What the National Defense Industrial Association is, what its mission is, and how it works to support our military and manufacturers who create products for the military
• Why General Carlisle decided to attend the U.S. Air Force Academy, and how his military career and leadership progressed over 39 years
• What important lessons on leadership General Carlisle learned over the course of his military career
• Why a military career requires the right combination of personality traits including dedication, work ethic, and tenacity, and why it isn't the right career path for everyone
• How the military promotion process works, and why having the right attitude is the key to advancing
• Why a willingness to learn and adapt are important traits for leaders, both within the military and in the business world
• How General Carlisle made the transition from his military career to post-military work, and how working at NDIA requires a different perspective from his roles in the military
• How the NDIA, turning 100-years-old this year, is looking to the future with the goal of adapting to modern challenges and opportunities
• What exciting new initiatives and programs the NDIA has been working on since General Carlisle came into his role as president and CEO
• Why new digital technologies and innovations are creating opportunities for the NDIA to continue to grow and serve

• Website: www.ndia.org
• LinkedIn: www.linkedin.com/in/general-herbert-j-carlisle-09047bb1/
• Facebook: www.facebook.com/NDIAMembership/
• Twitter: @NDIAToday

Michael founded Small World Labs, which is now Personify Community, with the goal of providing organizations with the collaborative technology and solutions necessary to better connect with and empower their constituents, in a manner similar to which Michael saw early Internet technologies empower his deaf parents and connect them with the outside world.

Prior to founding Small World Labs, Michael served as the Director of Product Management at Coremetrics, a leading provider of web analytics solutions (now a division of IBM). As head of the group, Michael's responsibilities included delivering new products and services, evaluating new markets, and assessing partner technologies. Prior to that, Michael was a management consultant for R. B. Webber & Company (a spin-off of McKinsey and Boston Consulting Group associates) where he led projects for high-tech companies, including Hewlett-Packard, Sprint, FedEx, ReSound (a hearing assistance accessories provider), and several startups.

Michael holds a B.A. in economics with summa cum laude and departmental honors from Yale University and has completed studies in international economics at Oxford University. Michael also serves on the board of the Texas School for the Deaf Foundation.

• How Michael Wilson made the journey into entrepreneurship
• Different career moves that helped prepare Wilson to run a business
• The ideation process Wilson used to create his first company
• Hardships that he faced during the first couple years of running his business
• Wilson's take on traits that define a successful entrepreneur
• Why Michael Wilson was drawn to partner with Personify
• The advantages and future of online communities

• Website: https://personifycorp.com/products/personify-community
• Twitter: https://twitter.com/Personifycorp
• LinkedIn: https://www.linkedin.com/in/wilsonmichael
• Facebook: https://facebook.com/personifycorp

Expo! Expo!, IAEE's Annual Meeting & Exhibition, is the "show for shows."

In this unique episode of the Planet Leadership podcast recorded live from the Expo! Expo! show floor, industry leaders Jennifer Hoff of Taffy Event Strategies, Erika Welling from PRA Business Events, and Amy Calvert with the Events Industry Council share their thoughts on technology, social responsibility, and the important role business leaders can play in making the world a better place.

Jennifer Hoff has spent her career producing trade shows and conferences. Most recently, she launched a full-service trade show and event management company, Taffy Event Strategies. Taffy Events produces exhibitions and conferences including Coverings and ASPE-The American Society of Plumbing Engineers Expo. Prior to that, she worked with VP International to launch new events in a variety of market segments.

Jennifer is active in trade show industry organizations including the International Association of Exhibitions and Events (IAEE) and the Professional Convention Management Association (PCMA) and the Society of Independent Show Organizers (SISO). She has served on the program committee and as Chairman of the Board for the IAEE Capital Chapter and has held various IAEE national positions including Board Director and Education Committee. She serves on the CEM faculty for IAEE. She has also contributed to the Art of the Show, 3rd edition, which is a textbook used in colleges and universities. In addition, she has instructed the Introduction to Exposition Management course at Northern Virginia Community College. During her trade show industry career, she has received several industry awards and accolades including the IAEE 2018 Woman of Achievement Award. Jennifer has a Bachelor of Science from Virginia Tech in Production and Operations Management.

Erika Welling, CEM, PRA Las Vegas General Manager, has decades of experience as an innovative and highly driven marketing and operations leader in the hospitality industry. Having been on launch teams for exhibitions, attractions, and tours, she utilizes those skills and experiences in her role as Las Vegas General Manager at PRA, an internationally known business event management company.

Erika has provided resources and guidance to many during her career, which includes senior-level operations and marketing for international general service contractors in the exhibitions and events industry. Previous to working in the general services contracting world, Erika was Regional and International Director for Themed Restaurants and Attractions, and Director for a prominent Las Vegas transportation and sightseeing company.

Erika has served over 16 years on the board of the Las Vegas Hospitality Association (LVHA), presently serves as a SWIAEE Board Director, is on the CEM faculty and IAEE membership engagement committee. Throughout her career, Erika has served on boards of tourism, professional education and philanthropic associations.

Erika invariably incorporates her education learned from the Art Institute of Pittsburgh and art experience within her profession. In her free time, she enjoys an assortment of art projects, reading, skiing, and hiking.

Amy Calvert is the CEO of the Events Industry Council, whose 30+ member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry. Amy leads the council in advancing the events industry and professionals who advance the business of meetings.

In her previous role as Senior Vice President of Sales & Services for Visit Baltimore, Amy made it her mission to strengthen their partnerships with key industry stakeholders and boost Charm City's appeal and visibility in key market segments. Amy truly understands the positive ripple effect that occurs when a city can keep its hotels occupied and its convention center's calendar booked.

As a key member of the executive leadership team, Amy contributed to the promotional, business development, and operational management strategies of the organization. She developed and directed the promotional strategies that were implemented by the sales and services team, and collaborated with them to ensure that they properly implemented these programs in order to position Baltimore as a major tourist and meeting-planning destination.

• Why the show and event industry needs to be focusing on innovative new technologies to better run and manage events, and why integrating functions across roles is key
• Why Jennifer believes that data analytics and data-driven decision making is the future of the industry, and what future trends she is expecting to develop
• How Taffy Event Strategies has positioned itself as a well-known and industry-respected full-service trade show company
• How Jennifer's career focus has changed as Taffy Event Strategies has grown, and how she has learned to let go of day-to-day work to focus more on leading

• Why Erika sees augmented reality technology as the future of interactive educational experiences in event planning
• Why raising awareness and educating the public about important social issues such as sustainability and human trafficking is an important core value at PRA
• How PRA Business Events was founded and became one of the first franchise-based businesses in the industry, and how they have developed international partnerships
• How PRA's international partnerships allow them to offer unique value for their clients with international event needs
• How Erika's career journey led her to her current role, and what challenges she faced early in her career as a young woman in a leadership position

• How the Events Industry Council collects data on the industry reflecting the important impact the events industry has on global employment and GDP
• How the Events Industry Council works to unify the global events industry, and how they offer an industry certification for industry professionals
• How Amy's career led to her role as CEO of the Events Industry Council, and why she feels inspired by the industry's broad passion and commitment to serve and connect
• How not just business leaders but people in any professional role can have a dramatic impact on diversity, sustainability and social responsibility
• How Amy views her role as a female business leader, and why she values mentorship relationships to help her thrive in her new role as a CEO

• LinkedIn: www.linkedin.com/in/jenniferhoff1
• Facebook: www.facebook.com/taffyeventstrategies/
• Twitter: @TaffyEvents

• LinkedIn: www.linkedin.com/in/erika-welling-8a08048
• Facebook: www.facebook.com/PRABusinessEvents/
• Twitter: @ErikaWelling and @PRABizEvents

• LinkedIn: www.linkedin.com/in/amy-calvert-24449b2b
• FB: www.facebook.com/EventsIndustryCouncil/
• Twitter: @Events_Council

Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.

Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2019 Empire State Leadership Conference, 2019 Digital Now Conference, 2019 Virginia Society of Association Executives Annual Meeting, 2018 New England Society of Associations Technology Conference (keynote), 2018 Community Brands Xperience Conference, 2018 Association Forum SmartTech Conference (keynote), and the 2018 International Association of Scholarly, Technical, and Medical Publishers Annual North American Conference. In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.

Mr. Henry holds a B.S. in Economics and Computer Science from Georgetown University. Mr. Henry regularly serves on associations' boards, most recently Educause and the National Association of Colleges and Employers. He enjoys cooking, drawing, pottery, and golf.

• Reggie Henry's role as CIO of ASAE and how he got there
• How Reggie Henry is changing the way that associations do memberships
• The impact of technology on interacting with members and constituents
• Why putting your employees first will allow you to get the most out of them
• How Reggie's personal culture shows up at work
• ASAE's role as the "association's association"
• How Reggie presents new technology and strategies to the association industry without bias
• How associations and nonprofits are leveraging technology
• How the technology landscape and other trends have affected the association industry in the last five years

• Website: www.asaecenter.org
• LinkedIn: https://www.linkedin.com/in/reggiehenry/
• Twitter: @ReggieHenry

Cathy Breden is the Executive Vice President and Chief Operating Officer of the International Association of Exhibitions and Events (IAEE) with the responsibility for managing the day-to-day operations of the association, including overseeing marketing and communications, membership, education, conventions and events, and administration. In addition, she currently serves as the Chief Executive Officer for the Center for Exhibition Industry Research (CEIR), whose primary purpose is to promote the growth, awareness, and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools. Ms. Breden earned the Certified Meeting Professional (CMP) designation in 1990 and earned the Certified Association Executive (CAE) designation in 1995.

• What IAEE and CEIR are, and how they play an important role in advancing the B2B and B2C exhibition and trade show communities
• How Cathy's career path led her to her current leadership roles at IAEE and CEIR, and how she had the unique opportunity to study association management in college
• How Cathy's organizations work to engage with both associations and independent show organizers and create relevant content for both groups
• How IAEE's culture works to support its team members and maintain a healthy work environment, and how Cathy coordinates remote team members under a shared vision
• What critical part of the IAEE Women's Leadership Forum plays in promoting and advocating for women in the exhibition and events industry
• What benefits women receive from participating in the IAEE Women's Leadership Forum, and how the program has continued to expand
• Why Cathy would advise her younger self to question authority and understand that leaders don't necessarily have all the answers
• Why being flexible, adaptable, open to change, and willing to learn have been important pillars to Cathy's success in her work
• What exciting events and education opportunities will be showcased at Expo! Expo! 2019, IAEE's annual meeting and exhibition
• How the team at IAEE work to make a global impact on the industry, traveling all over the world to attend industry events

• Website: www.iaee.com
• Website: www.ceir.org
• LinkedIn: www.linkedin.com/in/cathybreden
• Twitter: @cbreden
• Twitter: @IAEE_HQ

Bob Alves co-founded ASI, the developer of iMIS Software for Associations.

• How Alves got his start in the association software market
• ASI's inspiration to develop a software product that could be upgraded itself as well as through technological change
• Alves' experience with identifying a need for data management software in the association and nonprofit industry
• How Alves made his partnership work for so long
• The importance of being open to outside help as a business leadership team
• How Alves navigated the inflection points as he grew ASI to $60M
• The simple, but powerful entrepreneurial approach of identifying a problem, diving in, and never looking back
• How Alves and his team manage a strong culture and low attrition rate across multiple offices in the technology industry
• ASI's growth through acquisitions

• Website: https://www.advsol.com/
• LinkedIn: https://www.linkedin.com/in/bob-alves-1229217/
• Twitter: @RobAlvesBob

J. Rhett Evans is the Golf Course Superintendents Association of America's (GCSAA) CEO. Evans joined GCSAA in July 2009 as their COO and was promoted to CEO in January 2011. He is the eighth CEO since the association's founding in 1926.

Evans is focused on expanding GCSAA's reach and influence to become the global leader in golf course management. Under Evans, GCSAA has elevated the superintendents' and industry's voices through advocacy efforts at the national and grassroots levels. In addition, through Evans' leadership of GCSAA and its philanthropic organization, the Environmental Institute for Golf, the discussion of sustainability has progressed from theory to action at golf facilities at the state and facility level. GCSAA is spearheading the development of centralized best management practices.

GCSAA's enhancement of the vitality of the game of golf has been strengthened through Evans' work with allied and industry organizations. Evans was instrumental in helping establish We Are Golf (WAG), a coalition of golf's leading organizations working together to communicate the game's economic, charitable, and environmental benefits to congressional leaders and local lawmakers. He served two terms as chairman of the board and is currently serving on the executive board of WAG as well as serving on the executive board for Golf 20/20. Evans represents the association and profession on the Golf Channel, Sirius XM Radio, and other national media outlets.

Evans is a native of Prescott, Arizona. He and his wife, Colleen, have a daughter, Caite, and son, Seth. Evans is a four-time Ironman Triathlon finisher and an active adventurist.

• How Rhett's career path led him to the role of CEO for the Golf Course Superintendents Association of America
• What key role the GCSAA plays in professional and amateur golf, and why culture has been a key component of the GCSAA's success
• What cultural changes Rhett made after stepping into his role to improve communication and to better serve the GCSAA's members
• How Rhett works to ensure that everyone in the GCSAA is moving toward the same goals and vision to support the sport of golf
• How the GCSAA's "Grassroots Ambassador" program is forging relationships between GCSAA members and members of the U.S. Congress
• What changes Rhett is seeing within the sport of golf, including environmental challenges as well as positive changes like an increase in girls taking up the sport
• What unexpected challenges and opportunities Rhett found when transitioning from COO of the GCSAA to the role of CEO
• Rhett discusses his interest in mountain climbing and his experience of climbing Mt. Kilimanjaro and other summits
• Why Rhett believes it is important to continue pushing yourself, breaking out of your comfort zone, and tackling new challenges
• How the GCSAA tracks member engagement and how they're working to increase engagement throughout the organization

• Website: www.gcsaa.org
• Website: www.gcmonline.com
• Twitter: @GCSAACEO
• Twitter: @GSCAA

Mark Baker has been flying for more than 40 years, using airplanes for fun, commuting, and business. With more than 10,000 hours in the left seat and a commercial pilot certificate with single and multiengine land and seaplane ratings, rotorcraft rating, and type ratings in the Cessna Citation 500 and 525s, as well as a DC-3 type rating. Mark's favorite plane is a Piper Super Cub he's owned for more than 25 years. Before taking the helm at AOPA, Mark had a distinguished career in top leadership positions at companies including The Home Depot, Gander Mountain, and Orchard Supply Hardware.

• How Mark Baker changed the tone and trajectory of AOPA after taking over
• Why Baker chose to leave retail and move into an association
• The challenges Mark Baker had to overcome while transitioning to the nonprofit industry
• The importance of enabling and engaging your staff
• How Baker improved AOPA's regional fly-ins and other types of member engagement events
• The challenges of advocacy in a complex association climate
• Where we are at with the growth of the pilot population
• The role that mentorship played in Baker's growth as a leader

• Website: www.aopa.org
• Twitter: @AOPA

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.

Shapiro directs a staff of about 200 employees and thousands of industry volunteers, leading his organization's promotion of innovation as a national policy to spur the economy, create jobs, and cut the deficit. CTA advocates for skilled employees, immigration and free trade, and eliminating regulatory and tax burdens on innovators that delay, restrict, or ban products and services. CTA does not seek government funding for industry.

Shapiro has testified before Congress on technology and business issues dozens of times and led the industry through its successful transition to HDTV. As chairman of the Home Recording Rights Coalition (HRRC), Shapiro led the manufacturers' battle to preserve the legality of recording technology and consumer fair-use rights, and was an early opponent in the fight to defeat SOPA and PIPA in Congress – legislation that would silence free speech online. He co-founded and chaired the HDTV Model Station, served as a leader of the Advanced Television Test Center (ATTC), and is a charter inductee to the Academy of Digital Television Pioneers, receiving its highest award as the industry leader most influential in advancing HDTV.

In 2015, 2016, 2017, and 2018, The Hill named Shapiro one of the top lobbyists in Washington, D.C. Shapiro has also been repeatedly named one of the 100 most influential people in Washington by Washington Life magazine and a Tech Titan by Washingtonian magazine. He has also held many exhibition industry leadership posts and received the exhibition industry's highest honors including the IAEE Pinnacle Award and Legend of the Industry Award. Under Shapiro's leadership, CTA regularly wins awards for its success as a family-friendly employer, the healthiest workplace of its size in Washington, and as a "green" trade show producer. In 2019, CTA earned its sixth consecutive selection as a Washington Post Top Workplace. Shapiro is a New York Times bestselling author, whose books include "Ninja Future: Secrets to Success in the New World of Innovation" (HarperCollins, 2019), "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses" (HarperCollins, 2013), and "The Comeback: How Innovation Will Restore the American Dream" (Beaufort, 2011). Through these books and television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times, and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

Shapiro sat on the State Department's Advisory Committee on International Communications and Information Policy and the American Enterprise Institute Global Internet Strategy Advisory Board. He also served as a member of the No Labels Executive Council and the United Nations Global Alliance for Information and Communication Technologies and Development Panel of Advisers. He served on the Commonwealth of Virginia's bipartisan Commission on Information Technology, which created policy positions for using the internet as a medium for business. He has also served on the Board of Directors of the Northern Virginia Technology Council, the Economic Club of Washington, and on the Board of Visitors of George Mason University. He has been recognized by the U.S. Environmental Protection Agency as a "mastermind" for his initiative in helping to create the Industry Cooperative for Ozone Layer Protection (ICOLP). And he is a member of the Churchill Club's 2018 Academy.

Prior to joining CTA in 1982, Shapiro was an associate at the law firm of Squire Sanders. He has also worked on Capitol Hill as an assistant to a member of Congress. He received his law degree from Georgetown University Law Center and is a Phi Beta Kappa graduate with a double major in economics and psychology from Binghamton University. He is married to Dr. Susan Malinowski, a retina surgeon.

• The defining moments in Shapiro's career that brought him to this point
• CES and its influence on innovation and the future of technology
• The importance of believing 100% in your organization's vision as a leader
• The global impact of Shapiro's decisions
• How Shapiro aligns his personal culture and beliefs with the strategy of his organization
• The opportunity for business leaders to stand up for the people of the United States
• How Shapiro leverages the freedom that his board gives him
• Challenges of taking a hard stance and the backlash that can result
• The path to becoming a NYT bestselling author

• Website: www.CTA.tech
• LinkedIn: https://www.linkedin.com/in/gary-shapiro-56381a1/
• Twitter: @GaryShapiro