On today's episode, Heather Hoesch Olsen, interviews Jeannie Young Savage, owner of Details Details. Jeannie has established a reputation of excellent event management and producing original, fresh, and innovative design concepts. With two bachelor's of arts degrees from the University of California Irvine, and over 10 years of hospitality experience, she provides an insider's approach to assembling and managing vendors.

Jeannie's creativity and impeccable taste continue to produce elegant, extraordinary, and unforgettable events. With meticulous planning and a passion for perfection, she delivers results that are full of color, texture, and imagination.

In this conversation, we talk about Jeannie's start in hotels, how her passion for hospitality led her to create details, details. This conversation is chocked full of great advice, and it's easy to see why Jeannie has had success for so many years, 20 years and counting.

In this episode, hear more about:

• Getting to Know Jeannie
• Academic and Career Journey
• Challenges and Rewards of Hotel Management
• Transition to Wedding Planning
• Building a Team and Navigating Growth
• Managing Team Dynamics and Client Relationships
• Navigating Industry Relationships and Personal Balance
• NDA Policy
• Client Referrals
• Design Process
• Budget Considerations in Design
• Social Media Strategy
• Advice for Newcomers

Connect with Jeannie:

website | instragram

In this episode, Heather Hoesch Olsen, interviews Shannon from Sunday Muse Design, a web designer specializing in working with wedding professionals. Shannon shares her journey from a background in wedding planning to becoming a web designer. The discussion highlights the importance of having a strategic approach to website design, understanding ideal clients, and incorporating SEO.

• Topics in their conversation include:
• The Importance of a Strategic Website
• Working with New Clients
• Strategic Planning for New Businesses
• Setting Clients Up for Success
• Choosing the Right Platform
• Ensuring SEO Implementation

Heather and Shannon wrap up the conversation by discussing the importance of hiring the right web designer and budgeting for website redesign or upgrades.

Shannon offers practical advice for planners at different stages of their business and encourages them to take a strategic approach to website design.

Connect With Shannon:

https://sundaymusedesign.com/

https://www.instagram.com/sundaymusedesign

FREE Brand Strategy Workbook

Hi Planners! Heather is joined by her husband, Jeff Olsen for a personal espisode where they share their story. From their first date, to planning the proposal and how they two had similar challenges to so many of Heather's clients. Listen as they share their planning experience, their roles in planning and how they were not at all prepared for the plot twist that happend just two days before their wedding. How this last minute change in venue was less than ideal and how the indcredible team handled it so incredibly well. Spoiler alert- it was a happy ending. You won't want to miss this episode!

Special thanks to the following people who jumped into action, helped shift the plans and made the Olsen Wedding the best day ever.

Lorely Meza - Best friend, Maid of Honor, Stylist, Vibe Keeper, Reader

Alycia - Sister, Maid of Honor

Courtney Heath - Lead Coordinator Superstar

Lindsay Ferguson - guest turned set up support

Karen & Sydnee of Blissfully Styled - Coordination Dream team

Tavi of Hun Events - Coordination Dream Team

Brandon & Kristen Kidd - Photography

Shannon of Hoo Films - Video

Jaclyne of Heavenly Blooms - Floral Design

Erica of 1011 Makeup and Hair, Jaclyn Patricia Hair, Danielle Katherine Makeup - Beauty Team

Stacy Williams and Signature Party Rentals

Ventura Rentals

Carly and Theoni Collection 

Amber and Amber Event Production

Christine of Project Watermark

Heidi of Heidi Davidson Design

Chad and Cocktail Concierge

Meg and Made by Meg Catering- Heather's favorite cookies

Maria of Grace & Honey Cakes

Chris Wooley - Musician 

DJ Angel the Giant 

Twist Churro Truck

Pixster Photobooth

Major Event Trailers

Establos Meat Market 

And a very special thank you to 430 Venue for being the very best plan B!

Be sure to check out @plannerlifepodcast on instagram for more photos and videos from the wedding planning and wedding day!

Hey planners! In today’s episode, Nora Sheils of Bridal Bliss and Rock Paper Coin joins Heather for a candid conversation on her story, percentage pricing and creating a system to make planners and client’s lives easier.

Listen in as she shares how she and her team made the shift to percentage based pricing and never looked back. Plus, you’ll even hear about the inspiration behind her brand Rock Paper Coin that has created an easy to use platform for invoicing in the wedding industry, and the importance of choosing the right tech for your wedding planning business.

Find It Fast:

Meet Nora (2:26)

Nora’s Origin Story (4:20)

Growing a Team (9:34)

Learning from Experience (12:13)

Changes in Business with a Team (13:25)

Percentage-Based Pricing (14:57)

Qualifying Sales Leads for Percentage-Based Pricing (19:32)

Explaining the Difference in Pricing Structures (21:20)

Selling Unapologetically (25:30)

Entering the Tech Space: Rock Paper Coin (27:04)

The Planning Tool Built by Planners (31:10)

Moving the Industry Forward with Technology (32:55)

Splitting Credit Card Fees (33:44)

Venmo Isn’t Professional (37:14)

Try Rock Paper Coin (38:08)

Software is Powerful & Intuitive (40:25)

Learnings from Other Businesses (41:17)

Advice for New Planners (43:23)

Connect with Nora:

bridalbliss.com

instagram.com/bridalblissnw

rockpapercoin.com | Use code PLANNERLIFE for 6 months free!

instagram.com/rockpapercoin

For more on Rock Paper Coin and Planner Life Academy, 

Visit Planner Life Podcast Website

The Planner Life Podcast is officially back! As we dive back into this podcast, I want to bring you behind the scenes in what has been happening personally and within the Planner Life brand! Listen in as I give you all the details and highlight what you can expect from the Planner Life Podcast!

Thank you to each and every one of you who reached out and asked for this podcast to come back! If it wasn’t for you, this episode and the episodes to come wouldn’t have happened.

Keep the conversation going and get more free content, info on upcoming workshops and more over on @plannerlifeacademy and @plannerlifepodcast on Instagram. I love to see your tags and reposts of the episodes you are enjoying!

Ready to up level your wedding planning business? There are so many resources available for you at https://www.plannerlifeacademy.com/.

Be well and happy planning!

xo, Heather

The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings.

Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for crafting unforgettable moments and a keen eye for detail, Heather's journey has taken her through every facet of wedding planning imaginable. From intimate gatherings to lavish affairs, from budget-conscious ceremonies to extravagant celebrations, Heather has seen it all.

But her expertise extends far beyond just executing flawless events. Heather is on a mission to empower and inspire planners like you to reach new heights in your business. Through candid conversations, expert interviews, and actionable insights, the Planner Life Podcast is your compass for navigating the ever-evolving landscape of the wedding industry.

Whether you're a seasoned pro or just starting out, tune in each week to learn, grow, and be inspired. Heather's unique blend of creativity, wisdom, and practical advice will leave you feeling confident and equipped to tackle any challenge that comes your way.

So, if you're ready to elevate your skills, build a thriving business, and join a supportive community of like-minded professionals, then the Planner Life Podcast is your must-listen resource.

Welcome to the Planner Life! 

Questions, comments or want to connect with Heather: Email: [email protected] IG: @plannerlifeacademy @plannerlifepodcast Website: plannerlifeacademy.com

Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You’ll hear about why you should get more involved in the industry as a planner, how she got into leadership positions within the industry and the major turning point that led her to shift her business model and charge more for her services. 

What’s in this episode:

Renee’s childhood and how that shaped her into who she is today 

How she got into the wedding planning industry after her own wedding

Her process of starting her business

How her mentor helped her with her business name

Her first “real wedding” client experience

The biggest hurdles she had in her early years of business

How rejection aided her career

How an in person workshop changed everything

Her approach to the industry & networking

The turning point where she shifted her business model

Her involvement in the wedding industry

How she got into leadership positions in the wedding industry

This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates. 

For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-34-real-planner-renee-dalo-of-moxie-bright-events

Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @plannerlifeacademy. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.plannerlifeacademy.com/.

Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your wedding planning business to your ideal client and tips for leveraging reviews, humanizing your content and so much more! 

What’s in this episode:

How Taylor landed in the wedding industry

Why marketing in the wedding industry is unique

How to create content that speaks to your ideal client 

Why humanizing your content is important

How to get over the “awkward teenage phase” of your business

Why you need to set aside a marketing budget

For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-033-real-expert-tayler-cusick-hollman-of-sourced-co

Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.

Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.

Hey planners! I’m sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an important tool for wedding planners, how you can use it for your wedding planning business along with tips for creating community through emails. 

What’s in this episode:

How Sobrina ended up working at Flodesk

What Flodesk does for small business owners and creative entrepreneurs

Why email marketing is essential for businesses

How wedding planners can leverage email marketing

Why you should focus on email marketing just as much as social media 

How engagement levels and reach differ in email marketing vs. social 

Her 2 tips for creating a community through email marketing

How to create an email marketing strategy 

Why you should pay attention to the aesthetics of your emails (and how they make it easy)

All about Flodesk University

For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-32

This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates. 

Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/

Hey planners! Want to get to know us even more and hear some of our best-kept secrets about being a wedding planner? In this episode, we answer some of our listener's questions about all things running a wedding planning business, what’s going on in our personal lives and so much more. 

What’s in this episode:

How to handle guidelines and vendor differences

What you need to know about insurance

Percentage vs. flat-fee pricing

The hardest part about being a wedding planner

How to find opportunities to raise your prices 

Tips for getting on the same page with your couples

Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook. 

For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-31

Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/