Planner Parley

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies).

This week, our panel dug in to talk about the next generation of strategists, where they are and how to find them. Our guests talked about how they identify new talent, the things they are searching for, and how to navigate the generational differences in working with talent. Join our guests Yusuf Chuku, global CSO at VMLY&R, Beth Ellen Egan, associate professor of advertising at Syracuse University, and John Roberts, CSO of Truth Collective in Rochester, NY.

Key Takeaways:

• Agencies can do a lot to nurture new talent

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week our panel discussed the Future of Strategy. They took a deep dive into the global study by WARC that breaks down the 4 key trends that are emerging for strategists in 2020. Join Adam Pierno, author, podcaster and Director of Strategy for Arizona State University. Cathy Tailor the Managing Editor for WARC in NYC and of course John Roberts the Chief of Strategy at Truth Collective in Rochester NY as they break these trends down and what it all means for Small Agency Planners.

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

On today’s show our guests are hot off the heels of Strat Fest 2019 an event hosted by the 4A’s in NYC. Listen in as Steve Kozel, Group Strategy Director at OBP in St. Lois. Sara MacFarlane, Director of Strategy from R&R Partners in Las Vegas and of course John Roberts, Chief of Strategy from Truth Collective in Rochester NY recap the event, their key learnings and what it all means for Small Agency Planners. Pull up a chair and listen in.

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Links to stuff discussed in this episode: John Roberts -

Planner parley secret weapons google doc https://docs.google.com/document/d/1SYLOgtv-ApNYylXZmoC2pZMiZlT1AqTgdj-2KE13va4/edit

Adam Pierno - The Strategy. Inside Everything https://podcasts.apple.com/us/podcast/the-strategy-inside-everything/id1269432601

Mark Pollard - Sweathead https://podcasts.apple.com/us/podcast/sweathead-with-mark-pollard-a-strategy-podcast/id1370723809?i=1000455528160

WARC by Ascential https://www.warc.com/

John Roberts is joined by Scott MacLeod of the VIA agency in Portland, Maine and Shannon Pfeffer, a seasoned Strategist working in LA. They talk tips and tools for marketers of all levels and how you can help your agency or brand punch above its weight.