Break out your junior yellow legal pad or Google Docs, and let's do some planning for success. It's time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2023 is going to be a great year for the Decorators Community as we all continue to get better at this “new normal.” Aaron and Terry will break down how they plan for the next year, and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Got to https://oursuccessgroup.com/tryosg

News

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

Dad Joke

When Santa’s elves are busy in the workshop, what music do they listen to?

Wrap Music

Terry's New Book

Exciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

Planning for 2023

Previous Year - 2022

Aaron: Have a Process 

Aaron: What are the metrics you will be used to track your progress in 2022

Aaron: Set clear goals that include how much and by when

Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keep

Terry: Equipment purchases in 2022 - Lead times are real and not going away

Terry: Follow through… with customers, with employees, with your personal plans…

Planning for 2023

Terry: Do you know your brand?

* And if you do, is it the brand you want?

* Here’s what it’s not…

* Your brand is not your logo

* Your brand is not “Hey, look at me!”

* Your brand is not a mission statement

* So what is your brand?

* Your brand is your promise

* Brand is about relationships

* What can they expect from you?

* What separates you?

* Why do you do what you do?

* Your brand is who you are… who you want to be… who people perceive you to be

Aaron: Love that you brought up branding. Clarity on who you are and who you service is so important.

* What customers did you enjoy working with?