12.14.2016 - By Raz Shafer, Founder of My Campaign Coach
00:00 Special Request
00:24 Introduction - Aaron Harris
02:00 Tell us a bit more about your background and what you’ve been involved in.
03:30 What was it that got you started in politics?
05:00 Managing campaigns and working in partisan races
08:50 Winning Jonathan Stickland’s first House campaign
12:00 Pros and Cons of running as an incumbent
13:00 Dealing with electoral challenges without compromising
17:17 Killer GOTV tips for Candidates
23:20 How Wendy Davis helped Conservatives win big in Texas
25:00 How are Municipal/Non-Partisan races different from other elections?
32:03 Talking about Voter Fraud: how it occurs, where it’s an issue and how to keep it from stealing your race.
34:51 Do you know how many dollars, doors and donors you need to win?
36:38 Don’t be afraid to submit Open Records Requests! They can help you a lot.
38:08 How to microtarget your voters and use data to turn out voters on election day
41:06 What is your GOTV Strategy and what are you going to do with the data?
43:08 Breaking down the differences between Identification, Persuasion and GOTV
46:05 Do you have a clear message and are you sticking to it?
48:33 Do you have a well outlined budget and clear vote goal?
50:56 Don’t get pulled off your message!
51:20 Where can listeners find you online?
51:52 Outro