How To Run For Office

Planning GOTV and Staying on Message with Aaron Harris

12.14.2016 - By Raz Shafer, Founder of My Campaign CoachPlay

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00:00 Special Request

00:24 Introduction - Aaron Harris

02:00 Tell us a bit more about your background and what you’ve been involved in.

03:30 What was it that got you started in politics?

05:00 Managing campaigns and working in partisan races

08:50 Winning Jonathan Stickland’s first House campaign

12:00 Pros and Cons of running as an incumbent

13:00 Dealing with electoral challenges without compromising

17:17 Killer GOTV tips for Candidates

23:20 How Wendy Davis helped Conservatives win big in Texas

25:00 How are Municipal/Non-Partisan races different from other elections?

32:03 Talking about Voter Fraud: how it occurs, where it’s an issue and how to keep it from stealing your race.

34:51 Do you know how many dollars, doors and donors you need to win?

36:38 Don’t be afraid to submit Open Records Requests! They can help you a lot.

38:08 How to microtarget your voters and use data to turn out voters on election day

41:06 What is your GOTV Strategy and what are you going to do with the data?

43:08 Breaking down the differences between Identification, Persuasion and GOTV

46:05 Do you have a clear message and are you sticking to it?

48:33 Do you have a well outlined budget and clear vote goal?

50:56 Don’t get pulled off your message!

51:20 Where can listeners find you online?

51:52 Outro

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